Strategic Customer Insights Director for Medical Solutions

7 days ago


Allerød, Allerød Kommune, Denmark Essity Denmark AS Full time

About the Opportunity

We are seeking a seasoned Customer Insights Director to lead our Health & Medical Business Unit. In this role, you will be responsible for generating deep customer and segment insights, transforming them into actionable business opportunities.

Your Mission:

  1. Insight Generation: Collect, consolidate, and analyze customer and consumer data to generate valuable insights, ideas, and concepts.
  2. Market Research Expertise: Provide comprehensive market research knowledge and advice into assigned projects and to the organization.
  3. Research Methodology Leadership: Ensure the use of appropriate methodologies in market research studies.
  4. Market & Trend Analysis: Stay up-to-date with the latest customer, consumer, competitor, and segment trends within the organization.
  5. Cost Management: Maintain an overview of total market research costs and suggest improvements to optimize spending.
  6. Regular Research Planning: Coordinate and implement research plans to address gaps in customer and consumer insights.
  7. Knowledge Transfer: Facilitate the transfer of market, customer, and consumer knowledge within the organization.
  8. Agency Partnerships: Select and build partnerships with top-tier agencies.
  9. Strategic Participation: Actively engage in customer-related decision-making processes for the Wound Care, Compression, and Orthopedics categories.

About You

To succeed in this role, you will need:

  • Minimum 10 years of experience in global marketing with a focus on strategy and insights.
  • University degree in Marketing, Statistics, Business Administration, or a related field.
  • Extensive industry knowledge in personal or healthcare sectors.
  • Exceptional communication and interpersonal skills.
  • Proficiency in various research methodologies, statistical packages, and data sources.
  • Strong analytical and problem-solving abilities coupled with innate curiosity and healthy skepticism.
  • Proven track record of achieving measurable results in a global or diverse business environment.
  • Ability to collaborate effectively with diverse teams and stakeholders.
  • Leadership skills to lead cross-functional teams.

Estimated Salary: DKK 1,200,000 - DKK 1,500,000 per annum (dependent on experience), including benefits such as health insurance, pension scheme, and annual bonuses.



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