Marketing Growth Strategist
2 weeks ago
About us
Electricity Maps is a global data platform providing real-time and predictive electricity signals allowing any device to reduce their cost and emissions by informing them about the best time to consume electricity.
We're a free app used by millions, powered by an extensive community. Our commercial API is used by the world's largest enterprises, with clients like Google and Samsung who leverage our platform to optimize their energy usage.
We're looking for an experienced Growth Lead to bring our product positioning, messaging and packaging to the next level, owning the generation of qualified leads for our sales team leveraging our existing audience, community and products.
This role will work closely with our leadership team and account executives to build the marketing playbook and marketing function from the ground up.
About you
You have at least 5 years of experience in product or growth marketing role in a high-growth B2B enterprise startup.
You excel at building customer empathy, enjoy building relationships and proactively engaging with them to understand their needs and refine value propositions.
You have a strong technical intuition and curiosity to learn the product and understand our (technical) customers deeply.
You're an excellent storyteller, able to translate our technical product into compelling marketing messages with vision and ambition.
You have a hands-on mentality. You default into action, want to gather first learnings fast, and iterate on the progress along the way.
You have a strong data-driven mindset, with a track record of running experiments, measuring impact, and iterating quickly.
What you'll do
Use competitive analysis and customer research to position, price and package our product in a way that resonates with target audiences and differentiates our brand in the market.
Craft compelling product narratives and messaging that position Electricity Maps as a thought leader in the industry by resonating with technical and business stakeholders alike.
Analyze market data, user behavior, and competitor trends to refine personas and segments as well as identify new growth opportunities.
Manage end-to-end product launch plans, collaborating with cross-functional teams to ensure effective communication and positioning across all channels.
Manage and run growth marketing initiatives to optimize customer acquisition funnels, improve conversion rates and generate pipeline for our sales.
Equip sales with key competitive insights and high-impact assets (e.g., pitch decks, case studies) to turn insights into actionable strategies for revenue growth.
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