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Project Lead for Customer Engagement Solutions
1 week ago
About the Job
We are looking for a skilled Digital Project Manager to join our Activation and Omnichannel team in Global Marketing. As a Digital Project Manager, you will be responsible for project managing our marketing automation projects across internal stakeholders and external collaborations, ensuring that activities are planned, scoped, and aligned technically and coherently throughout the customer lifecycle.
Your Responsibilities
Your primary responsibilities will be:
- Developing marketing automation projects supporting our business goals, e.g., commercial reach roll-out, implementation of new channels, and platform integrations.
- Designing, planning, and ensuring the implementation of digital initiatives such as retention programs, product launch activation in 1:1 channels, as well as digital sales initiatives.
- Designing engaging customer lifecycle flows and trigger communication together with relevant business units and ensure coherency in the direct customer communication across digital and personal channels.
- Implementing marketing consent activities and ensuring legal alignments across markets.
- Creating and continuously following up on the planning for the Marketing Automation Team to ensure resource optimization and high-quality deliverables.
- Stakeholder management of and cooperation with supporting teams in the organization, ensuring that activities are also aligned locally.
- Performance reporting on activities and KPIs as well as preparing presentations to stakeholders and management.
Our Benefits
We offer a comprehensive benefits package including an attractive healthcare package, breakfast every day, and a delicious and healthy lunch cooked by our private chefs. You will also enjoy a good work/life balance with a work-from-home policy for up to 2 days per week and an amazing location – our office is located in the heart of Copenhagen, right next to Kongens Nytorv.
