Economy and IAP Optimization Manager

2 days ago


Copenhagen, Copenhagen, Denmark SYBO Games Full time

Job Description

We're seeking a highly skilled Senior Product Manager, Economy to join our team at SYBO Games. As a key member of our product team, you will drive the strategy for improving and optimizing the economy on Subway Surfers, focusing on maximizing player engagement and business revenue in the long term.

Key Responsibilities

  • Owning the strategy for improving and optimizing the economy on Subway Surfers.
  • Driving the economic aspects of our live operations and special events, ensuring they support our economy strategy.
  • Managing the pricing model of all in-game currencies, goods, and content, defining key segmentation layers to support LTV growth.
  • Exploring ways of growing Subway Surfers' IAP revenue to optimize our balance of ad and IAP revenue streams.
  • Investigating and testing different economy models for various player segments.
  • Leveraging analytics to gain insights into game economy and player behaviors, guiding continuous adjustments to boost retention and improve player experience and monetization.

What You'll Achieve

  • In your first month, you'll develop a clear understanding of the game vision and learn how the team works together to realize it.
  • In your first three months, you'll be fully operational, working on our backlog and prioritization, contributing to the design and balancing of features.
  • In your first year, you'll set us on a path to success by tracking important KPIs, formulating hypotheses, and performing experiments.

Requirements

  • Successful experience working on game economy, either as a Product Manager or Senior Game Designer.
  • Product ownership mentality and a drive to deep-dive into improving and making an impact on the world's most downloaded game.
  • Great analytical skills and solid experience in modeling player behaviors.
  • Prior experience working on a LiveOps title collaborating with both Product & Design.
  • Passion for games; motivated by understanding player motivations and continuously building a world-class game fitting current market dynamics.

Economy Strategy

  • Owning the strategy for improving and optimizing the economy on Subway Surfers.
  • Driving the economic aspects of our live operations and special events, ensuring they support our economy strategy.
  • Managing the pricing model of all in-game currencies, goods, and content, defining key segmentation layers to support LTV growth.
  • Exploring ways of growing Subway Surfers' IAP revenue to optimize our balance of ad and IAP revenue streams.

Your Path to Success

  • In your first month, you'll develop a clear understanding of the game vision and learn how the team works together to realize it.
  • In your first three months, you'll be fully operational, working on our backlog and prioritization, contributing to the design and balancing of features.
  • In your first year, you'll set us on a path to success by tracking important KPIs, formulating hypotheses, and performing experiments.

Why Join Us

At SYBO Games, we're passionate about creating immersive gaming experiences that captivate players globally. Our team is dedicated to delivering high-quality products that exceed player expectations. If you're a driven and ambitious individual who shares our passion for games, we'd love to hear from you.



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