Marketing Automation and Insights Manager
4 days ago
We are seeking a Marketing Operations Specialist to strengthen our Marketing team and drive growth through smarter insights and better performance.
This role involves implementing, maintaining, and optimizing performance marketing tracking throughout our customer journey, ensuring seamless data collection and actionable insights.
- Data Collection: Implement and maintain tracking solutions across all digital touchpoints using Google Tag Manager and data layers.
- Advanced Tracking: Configure Google Tag Manager containers, tags, triggers, and variables.
- Web Analytics: Ensure accurate data tracking for platforms such as Piwik and Google Ads.
- CRM Lead Tracking: Optimize CRM lead tracking and attribution.
The ideal candidate is a proactive team player who can drive results and has:
- Proven experience in managing performance marketing tracking.
- Strong expertise in Google Tag Manager, Piwik/Google Analytics, and Google Ads conversion API.
- Experience working with CRM systems like SugarCRM.
- Hands-on experience with Meta Pixel and other ad platform tracking.
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