Product Marketing Strategist for Milestone
6 days ago
Milestone Systems is seeking a skilled Product Marketing Manager to champion the positioning, go-to-market strategy, and commercial enablement of our flagship product, XProtect.
This role requires a thorough understanding of sales enablement and solution selling, as well as experience in developing product positioning, messaging, and creating a distinct competitive position.
The successful candidate will analyze market trends and customer insights to steer product strategy and development, track and measure marketing initiatives, and lead cross-functional teams to ensure successful launches.
- Main Responsibilities:
- Product Positioning and Go-to-Market:
- Develop and implement robust product positioning, product marketing strategies, and sales enablement to drive revenue growth.
- Craft and refine messaging, product marketing collaterals, and enablement plans to ensure impactful go-to-market activities.
- Lead Product Strategy and Performance:
- Conduct deep-dive analysis into market trends and customer insights to inform product strategy and development.
- Track, measure, and report the performance of marketing initiatives, extracting insights and evaluating progress towards objectives.
- Launch Excellence:
- Lead and coordinate cross-functional teams to ensure successful launches of new capabilities and updates.
- Partner with stakeholders across marketing, product management, and sales to ensure alignment in planning and activities.
- Strong background in product marketing within technology in a global setting.
- Experience with development of product positioning, messaging, and creating a distinct competitive position.
- Proven track record in sales enablement and preferably experience with Solution Selling.
- Demonstrated capability in sales enablement and supporting the sales process through effective marketing tools and strategies.
- History of developing and executing impactful marketing strategies and campaigns that drive tangible business results.
- Robust analytical abilities with a penchant for data-driven decision-making.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Collaborative mindset and ability to influence stakeholders from different parts of the business and across different geographies.
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