XProtect Product Marketing Manager Lead
7 days ago
Milestone Systems is looking for a highly skilled Product Marketing Manager to join our team and drive the success of our hero product, XProtect.
In this role, you will be responsible for developing and implementing product positioning, go-to-market strategies, and sales enablement to drive revenue growth. You will also analyze market trends and customer insights to inform product strategy and development, track and measure marketing initiatives, and lead cross-functional teams to ensure successful launches.
To be successful in this role, you will need a strong background in product marketing within technology in a global setting, experience with development of product positioning, messaging, and creating a distinct competitive position, and a proven track record in sales enablement and preferably experience with Solution Selling.
- Key Responsibilities:
- Product Positioning and Go-to-Market:
- Develop and implement robust product positioning, product marketing strategies, and sales enablement to drive revenue growth.
- Craft and refine messaging, product marketing collaterals, and enablement plans to ensure impactful go-to-market activities.
- Lead Product Strategy and Performance:
- Conduct deep-dive analysis into market trends and customer insights to inform product strategy and development.
- Track, measure, and report the performance of marketing initiatives, extracting insights and evaluating progress towards objectives.
- Launch Excellence:
- Lead and coordinate cross-functional teams to ensure successful launches of new capabilities and updates.
- Partner with stakeholders across marketing, product management, and sales to ensure alignment in planning and activities.
- Strong analytical abilities with a penchant for data-driven decision-making.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Collaborative mindset and ability to influence stakeholders from different parts of the business and across different geographies.
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