Milestone Systems Hero Product Marketer
2 weeks ago
Milestone Systems is seeking a seasoned Product Marketing Manager to spearhead the success of our flagship product, XProtect. As a key member of our team, you will develop and execute product positioning, go-to-market strategies, and sales enablement to drive revenue growth.
Key responsibilities include conducting deep-dive analysis into market trends and customer insights to inform product strategy and development, tracking and measuring marketing initiatives, and leading cross-functional teams to ensure successful launches.
To succeed in this role, you must possess a strong background in product marketing within technology in a global setting, experience with development of product positioning, messaging, and creating a distinct competitive position, and a proven track record in sales enablement and preferably experience with Solution Selling.
- Main Tasks:
- Product Positioning and Go-to-Market:
- Develop and implement robust product positioning, product marketing strategies, and sales enablement to drive revenue growth.
- Craft and refine messaging, product marketing collaterals, and enablement plans to ensure impactful go-to-market activities.
- Lead Product Strategy and Performance:
- Conduct deep-dive analysis into market trends and customer insights to inform product strategy and development.
- Track, measure, and report the performance of marketing initiatives, extracting insights and evaluating progress towards objectives.
- Launch Excellence:
- Lead and coordinate cross-functional teams to ensure successful launches of new capabilities and updates.
- Partner with stakeholders across marketing, product management, and sales to ensure alignment in planning and activities.
- Strong background in product marketing within technology in a global setting.
- Experience with development of product positioning, messaging, and creating a distinct competitive position.
- Proven track record in sales enablement and preferably experience with Solution Selling.
- History of developing and executing impactful marketing strategies and campaigns that drive tangible business results.
- Robust analytical abilities with a penchant for data-driven decision-making.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Collaborative mindset and ability to influence stakeholders from different parts of the business and across different geographies.
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