Gym Management and Innovation Director
4 days ago
We're seeking a Gym Management and Innovation Director to join our team in Copenhagen, Denmark.
About PureGym DK:
As one of the largest gym operators in Europe, we provide high-quality, low-cost fitness facilities. With over 2 million members across 500+ gyms, we hold market-leading positions in Denmark, the UK, and Switzerland.
The Role:
As our Denmark Personal Training Manager, you will lead the overall management and delivery of our personal training proposition. You will work closely with our Group Director of Personal Training to innovate our PT offering, ensuring it meets the evolving needs of our members.
Your responsibilities will include collaborating with marketing and digital teams to create compelling PT offerings, working closely with gym operations to deliver this in club, and ensuring we are the preferred choice for personal trainers in Denmark.
You will be responsible for driving innovation in our PT proposition to stay ahead of the competition, developing and implementing strategies to achieve revenue and margin targets, and leading the management and evolution of our PT operating model and offering in Denmark.
- Develop and implement strategies to drive innovation in our PT proposition.
- Lead the management and evolution of our PT operating model and offering in Denmark.
- Maintain a deep understanding of the PT market and competitive models in Denmark.
- Collaborate with commercial, marketing, and digital teams to build a strong PT sales proposition.
- Develop tools and processes to support managers in growing and managing a commercial PT business and driving trainer retention.
- Drive adherence to the PT education journey and drive engagement of PTs.
- Partner with District and Regional Managers to drive PT performance.
- Ensure consistent PT payroll processes and advocacy for PTs in gyms.
- Develop GM blueprint and content for managing of PTs.
- Implement PT projects to enhance PT uptake and increase member penetration.
- Collaborate with cross-functional teams to streamline PT offerings.
- Execute marketing strategies for PT leads/sales and management of these promotions.
- Support on localised PT projects and roll out and develop training for the managers and trainers.
- Develop revenue growth opportunities in personal training.
- Travel to gym sites and offices across DK as needed.
Requirements:
- Experience in managing large personal training teams with a proven track record.
- Experience working across a multi-site business.
- Strong commercial and analytical skills.
- Ability to manage and deliver projects with strong change management skills.
- Strong collaborator with excellent people management skills and ability to work with stakeholders at all levels of the organisation.
- Action orientated with a hands-on approach, able to work with a wide variety of people.
- Self-starter who can work dynamically in a flexible and fast-paced environment.
- Comfortable with regular travel across our gyms and offices in Denmark.
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