Personal Training Business Development Lead

2 weeks ago


Copenhagen, Copenhagen, Denmark PureGym DK Full time

We're looking for a Personal Training Business Development Lead to join our team in Copenhagen, Denmark.

About PureGym:

Founded in 2009, the PureGym Group is one of the largest gym operators in Europe, providing high-quality, low-cost fitness facilities. We have more than 2 million members across 500+ gyms and hold market leading positions in Denmark, the UK, and Switzerland.

The Role:

As Denmark's Personal Training Manager, you will own the overall management and delivery of PureGym's personal training offering. You will innovate our PT proposition, ensuring it meets the evolving needs of our members. Your role involves collaborating with marketing and digital teams to create compelling PT offerings, while working closely with gym ops to deliver this in club.

You will lead the management and evolution of PureGym's PT operating model and offering in Denmark, maintaining a deep understanding of the PT market and competitive models in Denmark. You will continuously innovate our PT proposition, staying attuned to member needs and market trends.

Your responsibilities will include developing and implementing strategies to consistently deliver revenue and margin targets, collaborating with commercial, marketing, and digital teams to build a strong PT sales proposition, and developing tools and processes to support managers in growing and managing a commercial PT business and driving trainer retention.

  • Innovate our PT proposition to meet evolving member needs and market trends.
  • Develop and implement strategies to consistently deliver revenue and margin targets.
  • Lead the management and evolution of our PT operating model and offering in Denmark.
  • Maintain a deep understanding of the PT market and competitive models in Denmark.
  • Collaborate with commercial, marketing, and digital teams to build a strong PT sales proposition.
  • Develop tools and processes to support managers in growing and managing a commercial PT business and driving trainer retention.
  • Drive adherence to the PT education journey and drive engagement of PTs.
  • Partner with District and Regional Managers to drive PT performance.
  • Ensure consistent PT payroll processes and advocacy for PTs in gyms.
  • Develop GM blueprint and content for managing of PTs.
  • Implement PT projects to enhance PT uptake and increase member penetration.
  • Collaborate with cross-functional teams to streamline PT offerings.
  • Execute marketing strategies for PT leads/sales and management of these promotions.
  • Support on localised PT projects and roll out and develop training for the managers and trainers.
  • Develop revenue growth opportunities in personal training.
  • Travel to gym sites and offices across DK as needed.

Key Responsibilities:

  • Drive innovation in our PT proposition to stay ahead of the competition.
  • Develop and implement strategies to achieve revenue and margin targets.
  • Lead the management and evolution of our PT operating model and offering in Denmark.
  • Maintain a deep understanding of the PT market and competitive models in Denmark.
  • Collaborate with commercial, marketing, and digital teams to build a strong PT sales proposition.
  • Develop tools and processes to support managers in growing and managing a commercial PT business and driving trainer retention.
  • Drive adherence to the PT education journey and drive engagement of PTs.
  • Partner with District and Regional Managers to drive PT performance.
  • Ensure consistent PT payroll processes and advocacy for PTs in gyms.
  • Develop GM blueprint and content for managing of PTs.
  • Implement PT projects to enhance PT uptake and increase member penetration.
  • Collaborate with cross-functional teams to streamline PT offerings.
  • Execute marketing strategies for PT leads/sales and management of these promotions.
  • Support on localised PT projects and roll out and develop training for the managers and trainers.
  • Develop revenue growth opportunities in personal training.
  • Travel to gym sites and offices across DK as needed.

Requirements:

  • Experience in managing large personal training teams with a proven track record.
  • Experience working across a multi-site business.
  • Strong commercial and analytical skills.
  • Ability to manage and deliver projects with strong change management skills.
  • Strong collaborator with excellent people management skills and ability to work with stakeholders at all levels of the organisation.
  • Action orientated with a hands-on approach, able to work with a wide variety of people.
  • Self-starter who can work dynamically in a flexible and fast-paced environment.
  • Comfortable with regular travel across our gyms and offices in Denmark.


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