Player Engagement Manager

5 days ago


Copenhagen, Copenhagen, Denmark LeoVegas Group Full time
Company Overview

At LeoVegas Group, we empower our teammates to find their roar and run with their wildest ideas. Our culture is built on innovation, agility, and collaboration across 16 offices worldwide. We're a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced environment. You will have the opportunity to work closely with the Country Management team to ensure local CRM strategy alignment with business objectives.

Main Responsibilities:
  • Strategy & Execution: Develop and implement targeted CRM strategies that leverage automation and personalized communication. Focus on improving key KPIs such as Early Life Activation, Retention Rate, Winback Rates, and Churn Reduction.
  • Automation & Scalability: Build personalized automated communications and player journeys that drive efficiency and scalability in your market.
  • Data & Analytics: Use analytics and segmentation to understand player behavior, optimizing CRM campaigns to enhance profitability, engagement, and value, while aligning with commercial objectives.
  • Campaign Optimization: Implement a test-and-learn approach to optimize all lifecycle communications, segmentations, and player rewards.


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