Demand Generation Expert
4 days ago
We are seeking a seasoned Demand Generation expert to lead our growth marketing efforts. As Head of Growth Marketing, you will be responsible for developing and executing comprehensive demand generation strategies to drive lead generation, customer acquisition, and revenue growth.
Key responsibilities include:
- Developing and implementing integrated campaign orchestration and management strategies across email, digital, webinar functions, and customer advocacy.
- Collaborating with sales and marketing teams to develop aligned marketing and sales campaigns.
- Leading a small team of demand generation specialists and providing coaching and guidance to ensure success.
- Managing lead generation programs, including lead capture, scoring, and nurturing, to maximise lead quality and conversion rates.
Requirements
To be successful in this role, you will need:
- A minimum of 8 years experience in SaaS B2B marketing roles, with a focus on digital demand generation experience.
- Experience managing a team of demand generation marketers, with a proven track record of leadership and development.
- Strong analytical skills, with the ability to measure, analyse, and report on campaign performance.
- Creative problem-solving skills, with the ability to think outside the box and develop innovative solutions.
About Pleo Technologies ApS
Pleo Technologies ApS is a fast-paced and dynamic company that is revolutionising the way businesses manage their finances. We are committed to innovation and excellence, and we are seeking like-minded individuals to join our team.
Our mission is to help every company go beyond the books, and we believe that finance should be delegated to all employees and teams. We are passionate about creating lasting solutions that address today's challenges and anticipate tomorrow's needs.
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