Brand Innovation Strategist
1 month ago
Senior Brand Strategist Job Overview
We are seeking a seasoned Senior Brand Strategist to join our team at the LEGO Group. This role is an excellent opportunity for someone with experience in building brands and driving creative campaigns.
Job Description
This Senior Brand Strategist position will focus on developing strategies from branding to campaign development for existing or upcoming franchises. You will work closely with our communications strategists to innovate in how we build and launch new brands differently.
Main Responsibilities:
- Drive strategy from branding to campaign development for existing or upcoming franchises.
- Engage in multiple strategic tasks, including creating brand platforms that are culture-led, defining new and existing audiences, writing briefs for big ideas, and developing POVs to spot new opportunities.
- Work with communications strategists to propose innovative ways to build and launch new brands.
- Bring an outsider's perspective to complement insider knowledge, unearthing insights from different areas and connecting the dots.
- Build a deep and collaborative working relationship with project members within the agency and outside, such as marketing and product design teams.
About You
To succeed in this role, you will need:
- Bachelor- or Master's degree combined with at least 7 years of experience working as a strategist or planner in a creative, brand, or digital agency.
- A track record of working with big global brands, especially in gaming, entertainment, and technology.
- A history of helping to build and launch new brands or products from positioning to campaign development.
- A passion for staying up-to-date with pop culture and its impact on consumer behavior.
- The ability to simplify complex data into actionable insights and develop creative solutions.
- A confident voice to engage with various stakeholders and challenge senior colleagues when necessary.
What We Offer
We provide a range of benefits to support your well-being and career growth:
- Enhanced paid leave options for important times.
- Life and disability insurance for peace of mind.
- Wellness programs and resources to nurture physical and mental health.
- A colleague discount to enjoy LEGO products.
- A bonus scheme for eligible employees based on company performance.
- A hybrid work policy with an average of 3 days per week in the office.
Estimated Salary Range: 105,000 - 130,000 DKK/year (based on location and experience)
The LEGO Group is committed to equal employment opportunity and seeks applicants from diverse backgrounds. If you meet many but not all qualifications, please apply. Thank you for considering this opportunity to join our team.
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