Global Marketing Strategist for LEGO Friends

4 weeks ago


Billund, Denmark The LEGO Group Full time
About the Role

We are seeking a skilled Global Marketing Strategist to join our team at The LEGO Group. As a Senior Marketing Manager, you will be responsible for leading the Go-to-Market and communication strategy for the LEGO Friends franchise.

Your primary focus will be on developing and executing global marketing campaigns that drive consumer engagement and sales. You will work closely with the Marketing Director and the Marketing team to ensure seamless collaboration and alignment across all channels.

Key Responsibilities
  • Lead the development and execution of global go-to-market and communication campaigns from planning to execution.
  • Drive the communication innovation agenda, identifying new impactful and efficient ways to reach consumers and shoppers.
  • Oversee the LEGO Friends experience across Owned, Earned, and Shared channels, ensuring a consistent and engaging experience.
  • Collaborate with global communication partners, including Our LEGO Agency, Regional Brand Leads, and LEGO branded channels.
  • Work closely with Regions and Markets to transition global campaigns to local executions, providing guidance and support.
  • Develop and drive the Friends communication research agenda to test campaign efficiency and build insights for future efforts.
  • Lead the LEGO Friends gaming strategy, partnering with the LEGO Game team, external vendors, and the external media agency.
  • Develop the go-to-market strategy for the LEGO Friends: The Next Chapter series, securing high viewership and engagement.
About You

To succeed in this role, you will have a minimum 5 years of experience in consumer products marketing, ideally with kids/family products. Your expertise should include developing and leading product consumer and shopper communication and marketing campaigns, creative agency, and media agency management.

You will also possess strong business acumen, understanding how communication efforts impact business plans. A positive attitude, teamwork, and the ability to extract key consumer and shopper insights are essential qualities for this position.

What We Offer
  • A competitive estimated salary of $120,000 - $160,000 per annum, based on location and experience.
  • Flexible working arrangements, including hybrid work policies.
  • An inclusive and dynamic work environment that fosters creativity and collaboration.
  • Ongoing training and professional development opportunities to enhance your skills and knowledge.
  • A comprehensive benefits package, including family care leave, insurances, wellness programs, colleague discounts, and bonus schemes.


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