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Obesity Brand Lead

1 month ago

Copenhagen, Copenhagen, Denmark Novo Nordisk Full time
Transforming Lives through Obesity Brand Leadership

Novo Nordisk is seeking a highly skilled and motivated Obesity Brand Lead to join our Commercial Affairs & Strategy department in the Danish affiliate. As a key member of our team, you will play a crucial role in driving the growth and expansion of our obesity portfolio, developing brand strategies, and implementing marketing plans to promote our brand in alignment with our affiliate strategy "A healthier Denmark".

Key Responsibilities:
  • Lead and drive cross-functional brand teams to effectively execute on brand plans and launch plans.
  • Establish strong synergy and coordination with Sales, Commercial, and Medical teams.
  • Develop and utilize omni-channel marketing strategies and tactical plans for Novo Nordisk's obesity therapy area.
  • Develop and adjust campaigns and marketing materials in accordance with local needs and regulations.
  • Implement and execute marketing plans in accordance with the Brand Plan.
Requirements:
  • Master's degree in Marketing, Business Management, or equivalent.
  • Minimum 5 years' commercial experience, preferably from life sciences, FMCG, or other highly regulated industries.
  • Proven experience in brand management and strategy development.
  • Strong understanding of market dynamics and competitive landscape.
  • Excellent communication and collaboration skills.
  • Ability to analyze data and derive actionable insights.
  • Fluent in Danish and English, both written and spoken.
About the Department:

You will be part of the Commercial Affairs & Strategy department in the Danish affiliate, reporting to the Director of Commercial Affairs & Strategy. Our team is dedicated to creating and executing the obesity & diabetes strategy and delivering it via all relevant customer channels.

Working at Novo Nordisk:

At Novo Nordisk, we drive change and strive for excellence. We're a dynamic company in a dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace experimentation, innovation, and collaboration to move the needle on patient care.