Strategic Marketing Lead
4 days ago
At Insights, we're dedicated to changing the world through self-awareness.
We believe in creating a world where people truly understand themselves and others, making a positive difference in everything they do.
The role of Marketing Planning Manager is a critical part of our mission, driving impactful marketing initiatives for the Nordics region as part of a maternity cover role. This 12-month position has the possibility of extension.
Your purpose in this role:
- Collaborate with global teams to adapt and localize marketing initiatives for the Nordics region.
- Align global objectives with local execution, ensuring regional campaigns resonate with local audiences while staying true to the brand strategy.
Key responsibilities:
- Develop a coordinated local marketing plan by gathering input from global and regional stakeholders.
- Lead local marketing planning sessions, including performance reviews and forward planning.
- Localize and regionalize global campaigns to ensure alignment with local culture and market needs, maintaining global brand consistency.
- Oversee digital marketing efforts, including SEO, social media, email, and analytics.
- Support sales enablement and customer-targeted campaigns, including events and promotions.
- Provide insights on customer, market, and competitor trends.
Requirements:
- Proven expertise in marketing strategy, planning, and execution, preferably in a B2B environment.
- Exceptional communication and stakeholder management skills.
- Strong analytical skills, with proficiency in content creation, SEO, email-marketing, and social media marketing.
- Experience working cross-functionally and managing multiple projects.
- Highly organized, able to manage complex workloads and deliver under pressure.
- Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook.
Native-level Danish and exceptional English are required. Swedish would be an asset.
This is a full-time, temporary position with a minimum 12-month contract.
The ideal candidate will have a customer-first mindset, strong problem-solving skills, and be a team-oriented professional who can work independently when needed.
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