Brand Activation Specialist

4 weeks ago

Copenhagen, Copenhagen, Denmark Arkkcopenhagen Full time

At ARKK Copenhagen, we're on a mission to revolutionize the footwear industry with innovative designs and exceptional craftsmanship. As a Brand Activation Manager, you'll play a pivotal role in driving our brand's growth and visibility through strategic marketing campaigns and events.

Key Responsibilities
  • Campaigns: Develop and execute marketing strategies to enhance brand awareness and drive sales in collaboration with the Head of Creative.
  • Activations and Events: Plan and execute brand activations, store events, fairs, and other promotional activities in Denmark and abroad, including major events like CIFF and PITTI.
  • Community Engagement: Foster and grow a vibrant community around the ARKK Copenhagen brand through innovative events and engagement strategies.
  • Collaborations: Identify and manage strategic collaborations with other brands, influencers, and partners to expand our reach and enhance our brand image.
  • Event Coordination: Coordinate logistics, setup, and execution of all events, ensuring they align with our brand values and goals.
  • PR & Press: Develop and maintain relationships with media outlets to secure coverage for our brand activations and events, and coordinate media outreach to maximize brand exposure.
  • Market Analysis: Conduct market research to identify trends, opportunities, and key insights to inform activation strategies.
  • Budget Management: Manage budgets for campaigns and events, ensuring cost-effective use of resources.
  • Performance Tracking: Monitor and analyze the performance of campaigns and events, providing insights and recommendations for improvement.
  • Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, including retailers, partners, and suppliers.
Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 3-5 years of experience in brand activation, event management, or a related role.
  • Proven track record of successful campaigns and brand activations.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a passion for innovation and brand storytelling.
  • Ability to travel domestically and internationally as required.
  • Proficiency in Danish and English, both written and spoken.
Why ARKK Copenhagen?
  • Join a pioneering brand that is rapidly expanding and shaping the future of footwear.
  • Work within a vibrant, collaborative, and inclusive environment.
  • Benefit from opportunities for professional growth and development.
  • Engage in exciting and diverse projects that have a significant impact.
  • Enjoy a central Copenhagen location, offering a dynamic city life at your doorstep.

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