Paid Search Optimization Specialist
2 weeks ago
Welcome to Whiteaway Group, where innovation meets retail. We're a fast-paced and dynamic organization, dedicated to delivering exceptional customer experiences across Scandinavia. As a Paid Search Specialist, you'll play a vital role in shaping the strategy and execution of our Google Ads initiatives.
We're looking for someone with a passion for performance marketing and paid search, who's experienced in using tools like Google Analytics and Data Feed Watch. You'll be responsible for managing and optimizing paid search campaigns, collaborating closely with our marketing and sales teams to deliver valuable insights and align campaigns with revenue objectives.
We offer a flat, informal organization with a high degree of independence and short decision-making processes. As our Paid Search Specialist, you'll have the opportunity to make a significant impact on our business priorities and drive results through data-driven decision making.
Key responsibilities include:
- Setting the strategic direction and fully owning both the strategy and execution of our Google Ads initiatives
- Managing and optimizing paid search campaigns and budgets to consistently meet performance goals and maximize return on ad spend (ROAS)
- Collaborating closely with our marketing and sales teams to provide actionable insights and ensure campaign alignment with overall business objectives
What we're looking for:
- A passion for performance marketing and paid search
- Experience with Google Ads, including Search and Shopping
- Strong analytical skills and a data-driven mindset
- Experience with tools like Google Analytics and Data Feed Watch
- A proactive attitude and the ability to work independently and collaboratively
- A commercial mindset with the ability to see the full picture and decompose it into specific insights
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