Google Ads Campaign Manager
1 week ago
At Whiteaway Group, we're passionate about delivering exceptional customer experiences across Scandinavia. As a Paid Search Specialist, you'll play a critical role in shaping the strategy and execution of our Google Ads initiatives, working closely with our marketing and sales teams to drive results through data-driven decision making.
We're seeking someone with a strong analytical background and experience using tools like Google Analytics and Data Feed Watch. You'll be responsible for managing and optimizing paid search campaigns, ensuring campaign alignment with revenue objectives and driving maximum return on ad spend (ROAS).
We offer a collaborative and inclusive work environment, with opportunities for professional growth and development. As our Paid Search Specialist, you'll have the chance to make a significant impact on our business priorities and contribute to our ongoing success.
Key responsibilities include:
- Setting the strategic direction and fully owning both the strategy and execution of our Google Ads initiatives
- Managing and optimizing paid search campaigns and budgets to consistently meet performance goals and maximize return on ad spend (ROAS)
- Collaborating closely with our marketing and sales teams to provide actionable insights and ensure campaign alignment with overall business objectives
What we're looking for:
- A passion for performance marketing and paid search
- Experience with Google Ads, including Search and Shopping
- Strong analytical skills and a data-driven mindset
- Experience with tools like Google Analytics and Data Feed Watch
- A proactive attitude and the ability to work independently and collaboratively
- A commercial mindset with the ability to see the full picture and decompose it into specific insights
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