Economy and IAP Optimization Lead

2 weeks ago


Copenhagen, Copenhagen, Denmark SYBO Games Full time
About the Role:

SYBO Games is seeking an experienced Product Manager to lead our Live Operations and Economic strategy for one of the world's most popular mobile games, Subway Surfers. As a key member of our Product team, you will be responsible for optimizing our game economy, improving player engagement, and driving revenue growth through data-driven decision making.

About You:

To succeed in this role, you will need a strong background in game economy, product ownership, and analytical skills. You will be passionate about understanding player motivations and behaviors, and have experience working on LiveOps titles collaborating with both Product and Design teams. If you are motivated by the challenge of making a meaningful impact on a popular game, we want to hear from you.

Your Key Responsibilities:
  • Develop and execute a strategy for improving and optimizing the game economy, focusing on maximizing player engagement and revenue growth.
  • Guide and drive the economic aspects of our live operations, ensuring they support our game economy strategy.
  • Manage the pricing model of all in-game currencies, goods, and content, defining key segmentation layers to support lifetime value growth.
  • Continuously explore ways to grow IAP revenue, optimizing our balance of ad and IAP revenue streams.
  • Investigate and test different economy models for different player segments.
  • Leverage analytics to gain insights into game economy and player behaviors, guiding continuous adjustments to boost retention and improve player experience and monetization.
  • Collaborate with our Player Experience team to gather feedback from players, informing our economy decisions.


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