Data Strategy Lead
2 days ago
Job Title: Data Strategy Lead
The ideal candidate will possess exceptional strategic, analytical, and technical expertise to drive impactful, data-driven decisions.
Crafting comprehensive data strategies is key. Key responsibilities include:
- Developing and steering the organization's data strategy, including architecture, reporting, analytics, and AI/machine learning
- Creating clear, visual data frameworks and KPI definitions for measuring performance
- Utilizing Journey Management practices to enhance analysis of customer journeys and campaigns
- Managing and maintaining a knowledge repository for third-party insights and research
- Facilitating workshops to brainstorm and develop complex data solutions
- Guiding teams in structuring and implementing across the Marketing Technology Stack to track and measure success
- Promoting a test-and-learn approach for optimizing web performance, media investments, and product features
- Advancing attribution strategies by tracking and analyzing the impact of marketing activities
- Translating data into actionable insights for stakeholders and clients
Requirements:
- Experience working in a data analytics/data-centric business environment with a strong foundation in data strategy
- Consulting background or agency team orientation preferred
- Entrepreneurial and self-starter mindset with excellent problem-solving skills
- Excellent leadership skills with a focus on empathetic leadership and a team-player attitude
- Expert communicator both verbally and in writing
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