Data Strategy Lead

2 days ago


Copenhagen, Copenhagen, Denmark Publicis Denmark AS Full time

Job Title: Data Strategy Lead

The ideal candidate will possess exceptional strategic, analytical, and technical expertise to drive impactful, data-driven decisions.

Crafting comprehensive data strategies is key. Key responsibilities include:

  • Developing and steering the organization's data strategy, including architecture, reporting, analytics, and AI/machine learning
  • Creating clear, visual data frameworks and KPI definitions for measuring performance
  • Utilizing Journey Management practices to enhance analysis of customer journeys and campaigns
  • Managing and maintaining a knowledge repository for third-party insights and research
  • Facilitating workshops to brainstorm and develop complex data solutions
  • Guiding teams in structuring and implementing across the Marketing Technology Stack to track and measure success
  • Promoting a test-and-learn approach for optimizing web performance, media investments, and product features
  • Advancing attribution strategies by tracking and analyzing the impact of marketing activities
  • Translating data into actionable insights for stakeholders and clients

Requirements:

  • Experience working in a data analytics/data-centric business environment with a strong foundation in data strategy
  • Consulting background or agency team orientation preferred
  • Entrepreneurial and self-starter mindset with excellent problem-solving skills
  • Excellent leadership skills with a focus on empathetic leadership and a team-player attitude
  • Expert communicator both verbally and in writing


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