Digital Marketing Strategy Lead
9 hours ago
This Digital Marketing Strategy Lead position at Novartis Farmacéutica offers a unique opportunity to drive digital growth and innovation across the Nordics region.
Main Responsibilities:- Digital Marketing Roadmap Implementation: Collaborate with international and regional teams to develop and implement a comprehensive digital marketing roadmap, aligning with Novartis' business objectives and local market needs.
- Digital Plans and Solutions: Work closely with cross-functional teams to design and implement country-specific digital plans, leveraging data-driven insights to optimize customer engagement KPIs.
- Digital Training and Upskilling: Roll out digital training initiatives across the organization, ensuring employees possess the necessary skills to execute effective digital marketing strategies.
- Global Digital Tools and Platforms: Identify and adapt international digital tools and platforms to meet local market needs, focusing on priority brands to accelerate growth.
- Digital Project Management: Lead the development and execution of digital marketing projects, including email campaigns and online advertising, in collaboration with marketing and digital peers.
- Content Creation and Facilitation: Develop engaging content for digital upskilling programs, facilitating trainings and events to enhance employee capabilities.
- Cross-Nordic Collaboration: Collaborate with peers to design and execute cross-Nordic relevant content and campaigns, fostering shorter time-to-market and strong KPI measurements.
- Education: Bachelor's degree in digital marketing, business, or a related field.
- Experience: Minimum 3 years of experience in digital marketing, with a proven track record of driving growth and innovation.
- Languages: Proficient English, both written and spoken; proficiency in Danish is highly desirable.
Novartis Farmacéutica is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. We believe that our talented employees are the key to delivering breakthroughs that change patients' lives.
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