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Marketing Operations Specialist

2 weeks ago

Copenhagen, Copenhagen, Denmark Heimstaden Full time
Role Responsibilities

As a Group SEO and SEM Marketing Specialist, you will be responsible for driving traffic and conversions on our websites across nine markets in Northern Europe.

Key responsibilities include:

  • Developing and implementing SEM strategies to drive traffic and conversions on our websites.
  • Building a long-term paid advertisement framework that aligns global objectives with local market needs.
  • Optimising campaigns to maximise ROI and testing against new target groups.
  • Creating A/B testing, evaluating the results, and implementing learnings.
  • Aligning site content, offers, and campaigns with subscription goals and business objectives.
  • Updating and managing content across the website, intranet, and social media platforms.
  • Helping the rest of your Brand & Communications colleagues with setting up newsletters and automated marketing flows.
  • Implementing lead generation tactics through pop-ups, subscriptions, and CTAs.
  • Creating landing pages and campaign pages while ensuring content consistency.
  • Tracking and updating reports on digital performance and KPIs.

Requirements:

  • 2-3 years of experience in SEO and SEM strategy development, ideally across multiple markets.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Expertise in optimising digital campaigns for performance and ROI.
  • Effective communication and collaboration skills to work across teams and departments.
  • Ability to thrive in a fast-paced, evolving environment with strong attention to detail.
  • Passion for digital marketing and staying ahead of industry trends.