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Customer Engagement Manager
2 weeks ago
At PARETO SECURITIES AS, we are seeking a Customer Engagement Manager to play a pivotal role in shaping our direct-to-consumer (DTC) CRM strategy. As a key member of our team, you will be responsible for enhancing customer experiences and driving loyalty in a rapidly growing company.
About the RoleThis exciting opportunity involves developing and implementing Liewood's DTC CRM strategy to maximize customer retention and lifetime value. You will also define and execute subscriber recruitment strategies to expand our newsletter and club membership.
Main Responsibilities- CRM Strategy Development: Develop and implement a comprehensive DTC CRM strategy to drive customer engagement and loyalty.
- Subscriber Recruitment: Define and execute subscriber recruitment strategies to increase our newsletter and club membership.
- Email Marketing & Automation: Own the email marketing strategy, from planning to execution, to drive sales and customer engagement.
- Data Insights & Optimization: Monitor key CRM metrics, analyze customer behavior, and generate insights for continuous improvement.
Requirements
- 3+ years of experience in CRM, email marketing, or a related role, preferably in the lifestyle or retail industry.
- Strong knowledge of CRM tools and email marketing platforms.
- Excellent analytical skills with the ability to interpret customer data and optimize marketing strategies.
