Senior Global Brand Manager

1 month ago


Århus, Århus Kommune, Denmark Arla Foods Deutschland GmbH Full time
Global Brand Manager - Lurpak

Location: Global

We are seeking an experienced and passionate brand marketer to drive strong global brand performance for Lurpak, one of Arla Foods' global brands. As the Senior Global Brand Manager, you will work alongside a team of passionate marketers to create profitable growth for the brand across the globe.

About the Role

As a key member of the global brand team, you will contribute to the development of the global brand vision, strategy, and plans. You will lead Lurpak Sustainability, implementing current strategies and initiatives, and shaping the future of the brand. You will also act as a business partner to one of the key Lurpak markets, ensuring strategy alignment, performance, and championing initiatives for brand growth.

Key Responsibilities

  1. Develop and implement global brand strategies and plans
  2. Lead Lurpak Sustainability initiatives
  3. Act as a business partner to key Lurpak markets
  4. Develop key innovations in the pipeline
  5. Develop campaigns from briefing stage to delivery of final communication assets
  6. Secure strategic alignment across key stakeholders
  7. Manage and lead internal and external agency relationships

Requirements

You hold a degree in Marketing, Business Economics, or a similar field and have between 5 and 10 years' brand management experience. You are passionate about brands and enjoy the entire journey from gathering consumer insights through strategy development to creating breakthrough communication and innovation. You have a passion for Sustainability and a global and outgoing mindset that enables you to work with people across cultures and create strong relationships with all relevant stakeholders.

We Offer

Arla Foods Deutschland GmbH offers a dynamic and supportive work environment, where you will have the opportunity to work with a talented team of marketers and contribute to the growth and success of a global brand. We are committed to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations.



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