Global Brand Strategist

2 weeks ago

Århus, Århus Kommune, Denmark Arla Foods Deutschland GmbH Full time
Senior Global Brand Manager - Lurpak

Location: Globally

A highly experienced and passionate brand marketer is required to drive strong global brand performance for Lurpak, one of Arla Foods' global brands.

Lurpak is a high-quality butter brand with iconic advertising that inspires people to cook good food worldwide. As the Senior Global Brand Manager, you will be part of an international team of passionate and highly motivated marketers striving to make Lurpak the leading butter brand globally.

About the Role

You will work alongside 5 passionate marketers, reporting to the Global Brand VP. Your role will involve driving the global brand vision, strategy, and plans, with a focus on geographical expansion and growth in core markets. You will have maximum visibility throughout the organization and equal impact.

Key Responsibilities

Your primary tasks will be to:

  1. Contribute to global brand vision, strategy, and plans.
  2. Lead Lurpak Sustainability, from implementing current strategy and initiatives to shaping the future.
  3. Act as Business Partner to one of the key Lurpak markets, follow up on strategy alignment, performance, and champion initiatives needed for brand growth in the market.
  4. Develop key innovations in our pipeline, from beginning to end, including launch plans.
  5. Develop campaigns from briefing stage to delivery of final communication assets in the form of global 360 campaign toolkits that work across geographies.
  6. Secure strategic alignment across key stakeholders.
  7. Manage and lead internal and external agency relationships.

Requirements

To be successful in this role, you will have a degree in Marketing, Business Economics, or a similar field, and 5-10 years of brand management experience. You will be passionate about brands, enjoy the entire journey from gathering consumer insights to strategy development and creating breakthrough communication and innovation. You will also have:

  1. A passion for Sustainability and the future of the planet, with experience integrating this mindset into your work.
  2. Strong strategic and analytical skills combined.
  3. A global and outgoing mindset that enables you to work with people across cultures and create strong relationships with all relevant stakeholders.
  4. Commercial drive, and the ability to translate consumer needs into measurable business results.
  5. Passion, motivation, and a result-driven attitude with a positive energy and “can-do” attitude.

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed, we need to hire people with a sustainable mindset. Could this be you?

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