Digital Product Marketing Strategist
1 day ago
Your Key Responsibilities:
- Develop and refine value propositions, messaging frameworks, and competitive positioning.
- Create clear, compelling content that translates product features into business benefits.
- Ensure consistent messaging across all marketing and sales materials.
- Develop sales collateral (pitch decks, battle cards, one-pagers, FAQs).
- Create compelling product assets including product sheets, videos, blog posts, feature articles and similar.
Go-to-Market (GTM) & Product Launches:
- Align with product management to support launches and go-to-market plans.
- Work closely with Demand Gen to create launch campaigns, email sequences, and website updates.
- Organize and host engaging product webinars to showcase our offerings.
- Collaborate with Product to ensure clear internal launch communication.
Event & Thought Leadership Support:
- Partner with Sales & Demand Gen to support trade shows, webinars, and conferences.
- Prepare talking points, presentations, and demo scripts for events.
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