Digital Product Marketing Strategist

1 day ago


Århus, Århus Kommune, Denmark Stibo DX Full time
About the Role: We are seeking a versatile Product Marketing Specialist to drive growth in our small but high-impact marketing team. This maternity cover role is essential in positioning our product and enabling our commercial team.

Your Key Responsibilities:
  • Develop and refine value propositions, messaging frameworks, and competitive positioning.
  • Create clear, compelling content that translates product features into business benefits.
  • Ensure consistent messaging across all marketing and sales materials.
  • Develop sales collateral (pitch decks, battle cards, one-pagers, FAQs).
  • Create compelling product assets including product sheets, videos, blog posts, feature articles and similar.

Go-to-Market (GTM) & Product Launches:
  • Align with product management to support launches and go-to-market plans.
  • Work closely with Demand Gen to create launch campaigns, email sequences, and website updates.
  • Organize and host engaging product webinars to showcase our offerings.
  • Collaborate with Product to ensure clear internal launch communication.

Event & Thought Leadership Support:
  • Partner with Sales & Demand Gen to support trade shows, webinars, and conferences.
  • Prepare talking points, presentations, and demo scripts for events.


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