Marketing Director
7 days ago
**About the Role**
We are seeking an experienced and strategic Head of Marketing to lead our marketing team during a critical period.
This position demands a balance of strategic oversight and hands-on execution to maintain high performance and momentum.
Key Responsibilities:- Provide clear leadership and inspire a high-performing marketing team.
- Foster an engaged, collaborative, and motivated work environment.
- Manage resource planning, including recruitment of employees and freelancers, as needed.
- Develop and execute a marketing strategy aligned with the corporate vision.
- Create, communicate and maintain the yearly marketing activity plan and communication calendar in line with the commercial plan.
- Drive forward trade and commercial focuses with your team, oversee monthly channel pushes and foster a commercial mindset amongst channel owners.
- Ensure the transformation of the marketing team to a fully omni-channel setup, driving cross-functional teamwork and integration.
- Bring the brand's creative vision to life through high-quality, impactful content and communication.
- Ensure consistency in brand identity across platforms and touchpoints.
- Facilitate creative processes that align marketing activations with the brand's commercial calendar.
- Collaborate closely with OMNI merchandising to create effective marketing briefs for creative and digital teams.
- Partner with B2B sales teams to design and implement trade marketing activations.
- Translate strategic insights into actionable marketing initiatives, enhancing both B2B and D2C sales.
- Optimize marketing team processes to ensure structure, sustainability, and efficiency.
- Lead the transformation toward a more activation-driven marketing approach.
- Oversee the creation and development of sales materials for B2B and B2C channels.
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