Account Based Marketing Manager

Account Based Marketing Manager (Maternity Cover)
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As an Account Based Marketing Manager at Trackunit, you are inspired by building and implementing Trackunit's ABM campaigns. In this role, you will be responsible for planning, organizing, and implementing programs that generate new prospects and advance existing opportunities for the Commercial team within targeted accounts and personas. You will act as a liaison between marketing and our Commercial to develop custom tactics designed to penetrate a specific set of targeted accounts. This role is a 12 month maternity leave backfill contract.
The mission of the Account Based Marketing Manager:

• Build an ABM strategy and execute multichannel 1:1, 1:few, and 1:many campaigns and growth experiments to support Trackunit in achieving ambitious pipeline and revenue targets.

With locations in the hearts of Copenhagen, Kolding, Aarhus and Aalborg, we offer you a flexible setup with the possibility to work from one of our locations or remotely from anywhere in Denmark.

What's in it for you?

• A place in an agile growth SaaS business, with possibilities to grow internally in the company. We are moving fast, so fasten your seat belt and prepare to be adaptable. Back in 2020 we were 150 employees at Trackunit and we have just passed 400 employees.
• International environment with regular check-ins and social events across teams, departments and borders.
• We take your personal and professional development goals seriously and we support them through training, coaching and mindfulness as well as with an outspoken feedback culture to help you identify your strengths and opportunities. We do this by touching upon your impact on our triple focus: impacting yourself, impacting teams/relations and impacting the organisation/strategy.
• Flexibility and hybrid working is not just a clichéto us or something we state in a job posting. We do offer you a flexible setup and believe that you best can structure how your routines look like. And once you have chosen how you work best, let us know what you need: we got you covered with the IT equipment you need for your work.
• Turning the Tide. At Trackunit, we are committed to creating and contributing to an inclusive workplace. And this commitment starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. We only assess candidates on their qualifications and merit. Learn more about TIDE and other DE&I initiatives here.

Who are you ideally?

• You are an an enthusiastic, data-driven account-focused marketing manager, with experience in demand generation or ABM specifically.
• Experience in developing, managing, and scaling 1:1, 1:few, and 1:many strategic account, vertical, or ABM marketing programs.
• You get excited by the idea of endless opportunities from an account based marketing perspective and making the role your own.

Don't meet every single requirement? No worries - this is what we're looking for ideally, but if you're super excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply.

Primary responsibilities:

• Develop and deliver a wide range of highly-targeted global ABM campaigns and experiments across channels (including email, bespoke events, and paid advertising) to achieve pipeline targets.
• Build quarterly plans for campaigns and live/virtual events supporting Commercial priorities, ensuring key stakeholders across Marketing, Commercial, Customer Success, and Product have needed visibility.
• Gain a deep understanding of the product and ICP to inform messaging and experiment theses.
• Collaborate closely with marketing counterparts (like Content & Comms) to integrate ABM activations into existing marketing initiatives where key accounts are present.
• Regularly meet with Commercial leadership and account executives to stay informed about market dynamics, key account movement, and assess program effectiveness.
• Build assets required to produce campaigns and experiments, including landing pages, emails, ad creative, and custom 1:1 content like pitch decks.
• Provide ongoing reporting, campaign insights and progress on reaching goals to stakeholders.

Our hiring process
Don't waste your time on writing the perfect cover letter for the job. We want you to create an impact that matters, and that's not in the cover letter. The virtual hiring process includes the following steps:

• Meet and greet interview. Here you will meet our Director of Global Marketing, Daniela Lazarevic.
• Strength-based personality discussion. You will fill out an online personality assessment prior to the interview with our People Business Partner. We'll provide feedback with you from the assessment with the aim to have a dialogue about where you thrive.
• Case study interview. You will meet with the Director of Global Marketing, Daniela Lazarevic and VP of Marketing, Christoffer Larsen to talk us through your strategy for the ABM campaign we'd present.
• Offer presentation and walk through.

Coming Together To Connect Construction
We're committed to construction - one of the largest industries in the world. Over the past two decades, Trackunit has been pioneering technological progress within construction. Today, we are not only a leading IoT provider but a thought leader, supporting and driving the agenda for an entire industry on a global scale.

We believe in taking a people approach in everything we do. Being human-centric is not restricted to our products – it's a way of life at Trackunit. We're proud to be a truly global team. Our colleagues get together in hubs spread across the globe, but we embrace the idea of working remotely and in environments that inspire you. Everything we do, we do it to eliminate downtime and build the most useful industry for the world.

The question is: Are you in?
We hire skilled and enthusiastic people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you're excited about a role but your past experience doesn't align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you're a builder at heart, share our company values, and are enthusiastic about connecting construction, we want to hear from you.

Trackunit is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, colour, religion, national origin, age, sex(including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Trackunit is also committed to providing reasonable accommodations for qualified people with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let our People & Talents team know.

Department
Product & Marketing

Locations
Denmark, Copenhagen, Denmark, Kolding, Denmark, Aarhus, Denmark, Aalborg

Remote status
Hybrid

Employment type
Temporary

Contact Amalie Dupond Holdt
People Business Partner – People & Talent

Colleagues

Daniela Lazarevic

Director, Global Marketing

Denmark, Copenhagen Denmark, Kolding Denmark, Aarhus Denmark, Aalborg

About Trackunit
Trackunit is the leading operating data platform connecting people, assets, and processes in construction.

A global technology company connecting the construction industry - by orchestrating data and infrastructure - to build the most useful industry for the world.

We connect construction through one platform to create a living, evolving ecosystem that delivers data and insights to the off-highway sector. With more than 2 million assets connected and more than 2 billion data points collected each day, we use technology to eliminate downtime, improve safety, and help customers improve the bottom line in a sustainable, cost-effective way.

Coworkers 400+