Marketing Planning Manager
4 days ago
Insights is a Learning and Development company which aims to change the world through the power of self-awareness.
Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we're made up of different people. A career at Insights is about welcoming people for who they are and supporting their journey towards whoever they want to become.
We are seeking a Marketing Planning Manager to drive impactful marketing initiatives for the Nordics region as part of a maternity cover role. This is a 12-month position with the possibility of extension.
Your Purpose in the Role:
In this role, you will collaborate with global teams to adapt and localize marketing initiatives for the Nordics region. You'll work to align global objectives with local execution, ensuring that regional campaigns are tailored to resonate with local audiences while staying true to the overall brand strategy. You will be responsible for a unified, results-driven local marketing plan by leveraging global insights and aligning them with regional needs.
What You'll Do to Succeed:
- Develop and implement a coordinated local marketing plan by gathering input from global and regional stakeholders.
- Lead local marketing planning sessions, including performance reviews and forward planning.
- Localize and regionalize global campaigns to ensure alignment with local culture and market needs, while maintaining global brand consistency.
- Oversee digital marketing efforts, including SEO, social media, email and analytics.
- Support sales enablement and customer-targeted campaigns, including events and promotions.
- Provide insights on customer, market, and competitor trends.
What You'll Bring:
- Proven expertise in marketing strategy, planning, and execution, preferably in a B2B environment.
- Exceptional communication and stakeholder management skills.
- Strong analytical skills, with proficiency in content creation, SEO, email-marketing, and social media marketing.
- Experience working cross-functionally and managing multiple projects.
- Highly organized, with the ability to manage complex workloads and deliver under pressure.
- Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook.
What Makes You Stand Out:
- A customer-first mindset combined with strong problem-solving skills.
- Diplomatic and resourceful, with a proactive approach to governance and planning.
- Team-oriented, yet self-motivated to work independently when needed.
- A champion for global marketing initiatives and an ambassador for the brand.
Language skills: Native-level Danish and exceptional English. Swedish would be a bonus.
Location: Denmark - hybrid in Aarhus.
Contract: Minimum 12 months, full time.
Why Join Us?
As a Marketing Planning Manager, you'll have the opportunity to lead impactful projects and collaborate with talented professionals worldwide. Join us in driving success and elevating our marketing efforts to the next level
Seniority level: Associate
Employment type: Temporary
Job function: Marketing
Industries: Professional Training and Coaching, Technology, Information and Media, and Health and Human Services.
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