Marketing Strategy and Operations Manager
4 days ago
Insights is a leading Learning and Development company that aims to change the world through self-awareness.
We're seeking a highly skilled Marketing Planning Manager to drive successful marketing initiatives for the Nordics region.
This role is part of a maternity cover arrangement and offers a unique opportunity to make a lasting impact on our marketing efforts.
You'll be responsible for developing and implementing a comprehensive local marketing plan that meets regional needs while aligning with our global brand strategy.
Key responsibilities include:
- Developing a coordinated local marketing plan that incorporates input from global and regional stakeholders.
- Leading local marketing planning sessions, including performance reviews and forward planning.
- Localizing and regionalizing global campaigns to ensure cultural and market alignment.
- Overseeing digital marketing efforts, including SEO, social media, email, and analytics.
- Supporting sales enablement and customer-targeted campaigns, including events and promotions.
- Providing insights on customer, market, and competitor trends.
Requirements:
- Proven expertise in marketing strategy, planning, and execution, preferably in a B2B environment.
- Exceptional communication and stakeholder management skills.
- Strong analytical skills, with proficiency in content creation, SEO, email-marketing, and social media marketing.
- Experience working cross-functionally and managing multiple projects.
- Highly organized, able to manage complex workloads and deliver under pressure.
- Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook.
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