GTM Strategy Lead

4 days ago


Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

As a leading children's lifestyle brand, PARETO SECURITIES AS is committed to delivering high-quality, functional products that meet the demands of our existing European markets and scale for the high-potential APAC region.

We are seeking an experienced professional to lead our category and go-to-market initiatives as Head of Category & GTM. The successful candidate will develop and execute product category strategies, ensure alignment with our brand's values, and drive growth and profitability.

The ideal candidate will have a strong background in category management, GTM strategy, and product development, with a deep understanding of the children's lifestyle sector. They will lead product assortment planning, conduct market research, and collaborate closely with our commercial teams to optimize product availability and pricing strategies.

This role requires a highly collaborative approach, working side by side with our commercial teams to drive commercial success across all channels. Key Responsibilities:

  • Develop and Execute Product Category Strategies: Define and execute category strategies that reflect our brand and product values, while driving growth and profitability.
  • Lead Product Assortment Planning: Plan product assortments across multiple categories, ensuring the right mix of products across all sales channels.
  • Collaborate with Wholesale Partners: Work closely with wholesale partners to optimize product availability, pricing strategies, and promotional activities.


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