Product Marketing Manager

1 week ago

København, Denmark Queue-it Full time
Are you a creative thinker with a passion for understanding customer needs and creating compelling narratives?

About Queue-it

Queue-it is a tech scale-up that empowers the world’s biggest brands to deliver on their busiest days. Our virtual waiting rooms prevent website crashes and bot abuse to create a smoother, fairer online experience for billions of users.

It's a place where you can do what you are naturally best at to positively maintain your performance. We’re a diverse team coming from 45+ countries with offices in Denmark, US, South Korea and Australia.

About the role

As a Product Marketing Manager, you’ll be right at the center of the action between Sales, Product, and Marketing. You’ll start with a deep understanding of Queue-it’s target personas. You’ll know what makes them tick, what keeps them up at night, what their vision is for the future, and how they make their buying decisions. To understand the larger context, you’ll keep up with alternative solutions and shifts in the market.

With this knowledge as your north star, you’ll help the Product team to position solutions in the market, communicate their benefits effectively, and help products fly off the shelves. You’ll collect proof points, create sales tools, and provide collateral needed for the Business Development, Sales, and Customer Success teams to get deals across the finish line.

And you’ll help the Marketing team create compelling content and pain-point-centered campaigns that make prospects feel we understand their problems and can help them deliver fair, transparent, and reliable sales no matter the demand.

Areas of responsibility:

  • Understand our target personas & their buying experience — stay attuned to the who , what , when and why behind our buyers & the decisions they make, driving changes to our sales and marketing processes based on what you learn.
  • Develop product positioning & messaging — show products’ strengths, communicate benefits, and clarify the value we bring to the market for internal audiences, existing customers, and prospects.
  • Stay on top of the competitive landscape — be an expert on our competition and how they are positioned.
  • Support (re)launches of new & existing products — join forces with the commercial teams to plan feature promotions that support the retention of existing customers and the acquisition of new customers.
  • Enable our sales team & partners with product insights — ensure they understand the problems we solve for our buyers and users, develop internal tools and external collateral, and teach them how and when to use it.
  • Be the product evangelist — Keep the company informed on product updates and shifts in product positioning.

Examples of Projects and Tasks:

  • Listening to prospect calls, analyzing online reviews, conducting success story interviews
  • Creating & updating competitor battlecards
  • Running competitor working group meetings
  • Refining positioning & messaging for beta features
  • Planning, coordinating & executing marketing activities for general availability releases
  • Collecting feedback from Sales, BD & Customer Success teams on a newly released feature
  • Updating existing positioning & messaging based on input from market & customer research
  • Running enablement roadshows, presenting at all-hands meetings
  • Exploring creative ways to inject the product more into the buying experience, like product visualizations or interactive demos
  • Creating an ROI calculator tool for Sales teams to show the value Queue-it will bring to the customer
  • Collecting case studies & proof points from customers
  • Planning, coordinating & executing product-focused webinars
  • Creating feature one-pagers, product-focused slide decks, tradeshow flyers & industry-specific landing pages
  • Using customer data to create original research

We’re looking for someone who:

  • Can synthesize information and transform it into clear, compelling, and digestible messaging
  • Has a knack for storytelling
  • Has strong public speaking skills and is comfortable in front of large, senior groups
  • Works effectively with various teams and stakeholders, from salespeople to developers, including knowing when to push back and when to dive in.
  • Has a highly structured and organized approach to supporting new product/feature release plans
  • Can juggle multiple projects and priorities at once

To qualify for the role you:

  • Have 3+ years of experience in marketing, preferably at least 1-2 years of direct product marketing experience
  • Have exceptional written and verbal communication skills in English
  • Preferably have experience within the tech space, especially B2B SaaS
  • Preferably are familiar with MEDDPICC sales methodology & Pragmatic Institute GTM framework

Why you'll love working with Queue-it:

  • Trust. Our philosophy is online trust. This philosophy of trust extends to our work culture and environment.
  • Strengths based approach. We want and encourage you to use your natural strengths to thrive and achieve success.
  • Diverse and inclusive culture. In a company with 40+ nationalities, you will be able to enjoy a truly intercultural and inclusive environment.
  • Social. We regularly have fun get-togethers: region-themed Friday bars, breakfasts, daily subsidized lunches from the canteen etc., with facilities such as a ping pong and Fussball tables.
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