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Senior Product Marketer
2 weeks ago
Senior Product Marketer
(aka Head of Words) The business
Driversnote is a product-centric and profitable SaaS company located in the heart of Copenhagen's tech scene. We proudly help over 2.5 million users across more than 50 countries keep their mileage logbooks. No one enjoys the hassle of mileage documentation. So our goal is to automate and simplify this tedious task, making our customer’s work-life easier while saving them both time and money.
We’re a small, but mighty, very product-oriented team: 8 web & mobile developers, 3 product designers, 1 product manager, 1 Data Analyst, 8 in marketing and 10 in operations & support (notice: no one in sales).
At Driversnote, you will enjoy the benefits of working at a company that has a clear product-market fit and is fully owned and operated by the founder team. We're profitable and have quadrupled our ARR over the last three years. Our scale will allow you to operate in a truly data-driven fashion, and our independence ensures that we always align our decisions with the best interests of our customers and employees.
The productTo the majority of our users, Driversnote is first and foremost a free mobile app they find via an app store and install to get automated mileage tracking. They will often start out with motion-based tracking, become aware of free user limitations and eventually become a paying customer and get an iBeacon for improved trip tracking.
The mobile app is backed by a substantial backend, and at driversnote.com we offer a fully fledged web application with advanced trip management, team management and workflows for teams.
Though our product is oriented towards small businesses, we have a B2C-like relationship with many of our users, but we are gradually moving more and more into traditional B2B space with all that this entails of further product enhancements.
The way we workWe use a product development process known as Shape Up , where a few key people take the role as shapers and define projects that can be designed, implemented and released within 6 weeks, known as cycles. For each 6 week cycle, we form new cross-functional teams with designers, developers, marketeers and customer supporters on them, and we let the teams focus exclusively on finishing their projects within the cycle. Each 6 week cycle is followed by a 2 week cool-down period, where we fix bugs, execute functional projects, evaluate how we did and plan the next cycle.
We like to say that our unfair advantage is that we care more than our competitors, and our users and customers tend to agree when they review our app, respond to NPS surveys and rate our support. We also care a lot about our employees, and between each cycle the entire company has a Team Health Check together, where we rate and discuss how we work together and thrive in our roles. We have a generous budget set aside for each employee to learn and develop, and we do a lot of fun stuff together.
The opportunityWe have a marketing team that’s responsible for bringing users to our product. And we have a product team that makes sure our users get value from our product and turn into paying customers. As a Product Marketer you’ll be bridging the gap between marketing and product, high and low funnel, and become our voice in all customer-facing copy.
As you can tell from the job title, we’re not sure what to call this role. But the opportunity is clear: Having an internal product advocate (you) who knows our users, selling points, what message to deliver at what time, our tone of voice, and our product positioning put in work across all channels has the potential to dramatically improve the whole customer journey. As such, we really consider this a growth opportunity that will be realized through words and design — words and messaging being your main competency.
You’ll work across both product and marketing. While we’re also not sure which of the two you’ll report to (please tell us your opinion and experiences), we’ll make damn sure you get the support you need from both functions, and that will include ample time with some of our most senior and knowledgeable team members.
The roleAs a Product Marketer at Driversnote, you’ll be responsible for all customer-facing copy and how we decide what to say. You will cover the entire journey from first learning about us (on our marketing site or on app stores), to signing up to our service and getting the most out of it, to deciding to subscribe.
You’ll work with:
- Research: You’ll need to really understand our customers, their problems and pains. Learn from the research we already do, but also talk to them, listen to how they review our product and do so until you understand all the nuances. You’ll need to know what’s important to our customers down to what differs from segment to segment and country to country.
- Product messaging: Frame our product messaging in a way that resonates with our customers and help us learn when and where to say what. Create a narrative that our customers can relate to, one that relieves their concerns, acknowledges their struggles and pulls them towards our product.
- Tone of voice: Build on our voice, tone, and messaging guidelines to create a cohesive brand experience throughout the whole customer journey. As you’re not the only one who produces copy this is a collaborative task.
- Marketing copy: Write copy for our marketing efforts, including websites, app listings (Google Play and Apple App Store), paid advertising, etc. to help drive more users to try out Driversnote.
- In-product copy: Write copy for our mobile and web apps that will drive onboarding, habit-building and revenue. Basically making sure our users get the most out of our product and decide to subscribe.
- Messages & notifications: Write copy for emails, in-app messages and push notifications as part of user onboarding, activation and generally for usage of our product.
- Localization: Our product and marketing assets are localized and translated to accommodate a lot of markets in different languages. While you'll be writing a lot of copy in English, you’ll be part of making sure it matches needs, culture and specific ways of saying things in each of our other markets too. And you'll likely have a hand in translations.
- Experiments: Most of our work in marketing and product is implemented via experiments. We are in the fortunate situation of having enough users and the setup to run A/B tests on many of our initiatives which would include key conversion points for your work too. That means you’ll get the chance to test out different variants of your work and see what works best.
You must :
- Have proven experience (4+ years) writing compelling product messaging in marketing campaigns and/or within a digital product.
- Be an exceptional writer in English with near native capabilities.
- Have experience writing emails and marketing copy that was meant to drive action.
- Be a bit of a perfectionist; you choose your words with great care and always see opportunities for improvement.
- Have a natural curiosity towards figuring out why people act as they do and what motivates them.
- Be an eager and fast learner. You likely love reading and easily get inspired by books you read and new information you take in. And you’re able to quickly accumulate knowledge about the business, the market, our customers, etc.
- Have good collaboration skills and are used to working with developers and product designers. You involve other people in your work and prefer solving problems together.
It would be nice if:
- You have worked with (digital) product development before. Maybe from the outside providing UX copy, or from the inside as part of a product team.
- You have experience working in environments where your work got A/B tested (as we find this leads to faster learning and better results).
- You’re a fan of the Jobs-to-be-Done framework and have experience with performing switch interviews or have worked with Outcome Driven Innovation or similar.
Vision & mission: We work to eliminate work-life hassles to let people focus on what matters. Today, that means removing the pain and trivial work of handling mileage, while providing peace of mind that nothing is forgotten and all rules are followed.
Product-led: We focus our work on the end-user and optimize for bottom-up adoption. People's use of our product is what leads to our growth. We sell through our product and as self-service. We invest in customer success instead of outbound sales. Our marketing is focused on people with a need, leading them to the product.
Lean & data-driven: We try to get a deep understanding of the problems we’re solving. But we also acknowledge that we often can’t predict the outcome of our work. So we believe in an experiment-based approach to product development with short build-measure-learn cycles. For this reason, we also don’t believe in detailed plans for more than 3 months ahead.
Long-term & compounding: We invest in things that will have a continuous return and compound. We e.g. prefer a 1% improvement of activation rate over a €100k deal. We’re self-funded, so we don’t stress about the next funding round, and take the time to go into depth with our work.
What we offerAt Driversnote you will be part of an international team composed of talented people that are fun to be around. You will have ample opportunity to influence decisions at all levels, and we hope we can both teach you something and learn something new from you. You’ll get to work with and learn from a team of highly experienced entrepreneurs and tech people. We’ll set aside resources for independent skill development to help you grow and develop your career.
We work in a relaxed environment with new offices near The Meatpacking District. We get a tasty, freshly cooked lunch every day (vegetarian option available), great coffee, cozy Friday drinks, and have great events; from our running club and gaming nights, to our epic Christmas and summer parties.
Since many of us have spouses and kids that we enjoy spending time with, we can honestly say that we offer a healthy work-life balance along with a competitive salary and all the benefits you would expect.
Check out our LinkedIn for pictures and see the team events we host.
How to applyEmail us at with the subject “Senior Product Marketer”. Tell us why you’re the one for us and show some of your work.
We accept applications until August 5. After this, we expect to take a couple of days to review all applications and get back to you no later than August 12. Expect case work during the interview process. The case will be representative of the kind of work you’ll do with us.
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