Performance Marketing Manager

4 hours ago


Københavns Kommune, Denmark InnerPoint Full time

InnerPoint Copenhagen Municipality, Capital Region of Denmark, Denmark

Fully Remote: Work from anywhere in Europe.

Part-time to start: 30–50 hours per month

Who are we?

InnerPoint is a Danish tech-enabled GTM & Revenue Services company. We help clients strategize and execute full funnel demand gen go-to-market strategies across paid and organic channels. We're a small but growing team of 4 people complemented by freelancers and partners.

The Opportunity

We are looking for a Performance Marketing Manager who will be responsible for planning, strategizing, and executing paid social campaigns and Account-Based Marketing (ABM).

Your primary tasks will be:

  • Paid Social Campaigns : Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand. Conduct audience research to develop new campaign ideas for paid social media.
  • Data analysis and reporting : Analyze performance and report results, including campaign outcomes, data reporting, and budget pacing. Quickly iterate strategies based on findings.
  • Performance and revenue alignment : Analyze and compare campaign data with CRM data/full-funnel pipeline metrics to understand how paid media correlates with revenue and sales performance.
  • Budget management and pacing : Effectively allocate and manage media spend across channels to drive results for your clients.
  • Account-Based Marketing : Strategize, plan, and execute ABM programs in collaboration with clients’ outbound teams while leveraging intent signals, segmentation, and personalization.
  • Creative strategy collaboration : Coordinate and work with designers and copywriters to drive creative strategy and execution.
  • Campaign operations : Implement UTM codes, pixels, and other tracking tools to connect CRM systems with campaigns.

Who you are

  • Proven experience in building and optimizing paid media campaigns, preferably within a B2B SaaS/Tech environment.
  • An analytical mindset with a track record of making data-driven decisions to continuously optimize performance and guide future investments.
  • Ability to identify trends and insights through in-depth data analysis.
  • Experience in creating and managing ad campaigns on LinkedIn and Meta (Google Ads experience is a plus).
  • Knowledge of the technical aspects of campaigns: tracking using pixels, URL parameters (UTM codes).
  • Proven ability to track campaign performance across multiple channels.
  • Strong communication skills to clearly articulate ideas, frame problems, and provide solutions/suggestions.

Interested?

  • Send your CV and any relevant marketing certifications to with the subject line "Performance Marketing Manager." We are hiring as soon as possible, so apply today
Seniority level
  • Entry level
Employment type
  • Part-time
Job function
  • Marketing and Sales
Industries
  • Marketing Services
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