Senior Manager eCommerce Marketing

1 day ago

Københavns Kommune, Denmark LEGO Gruppe Full time

Job Description

Interested in using your e-commerce marketing expertise to elevate the global LEGO eCom shopper experience?

The only constant in life is change, especially in a digital world If you are curious to keep learning, focused on delivering excellent online shopper experiences, and brave enough to make decisions that might not always be “magnificent”, then this is the right opportunity for you

Core Responsibilities

  • Elevate eCom marketing tactics into global campaigns and contribute to the global LEGO shopper marketing activation calendar establishment.
  • Provide eCom insights and expertise for global shopper campaign briefs and influence the development of effective digital marketing strategies.
  • Own the global eCom shopper campaign content framework and collaborate with partners to enhance content performance.
  • Facilitate global-local collaboration, using campaign performance reviews and shopper insights to innovate and guide eCommerce content production.
  • Establish integrated campaign content production guardrails for D2C & B2B.

Play your part in our team succeeding

The e-content team sets global standards for eCom campaign marketing, e-merchandising, and copy. As part of the global Retail Shopper Marketing team, we deliver the activation calendar, shopper briefs, and co-develop campaigns with Our LEGO Agency. We specialize in bridging global marketing, agency partners, and market groups, providing digital shopper marketing expertise to support frontline teams and e-com partners.

Do you have what it takes?

The ideal candidate has a broad experience in e-commerce marketing, bridging strategic planning and operational campaign execution. To succeed in this role we are looking for someone who can demonstrate:

  • In-depth knowledge of e-commerce shopper journey centric E2E campaign development and activation, preferably from a leading e-retailer and/or eCom agency.
  • Knowledge of e-Com marketing tactics, tech and performance data management incl. PPC, SEO, Social, Content Marketing and e-merchandising.
  • Proven track record of indirectly managing regional/local operational partners as part of a global matrix organization or project/agency team.
  • Strong communication & interpersonal skills, having the ability to influence diverse stakeholder audiences effectively.
  • Analytical with the ability to translate insights into business opportunities and cases for change.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Commitment to Diversity - The LEGO Group is committed to creating a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.

Children’s Rights - The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Join the LEGO team today.

#J-18808-Ljbffr

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