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Product Line Manager

2 months ago

København, Denmark E Conomic Full time

Are you eager to shape the future of a product that impacts thousands of small and medium-sized businesses (SMBs) across Denmark? If so, we are looking for a Product Line Manager to lead our efforts in the mass-market SMB segment. With your strategic vision and commercial drive, you will develop innovative SaaS accounting solutions tailored for Danish SMBs.

The Scope of Your Role

In this leadership role, you will guide your Product Managers to success by addressing the question, "How can e-conomic maintain its position as the preferred accounting platform for SMBs in Denmark?" By prioritising impactful product experiences that resonate with our users, you will ensure our continued market success.

As the current market leader, e-conomic is at a significant juncture. To stay ahead, we must anticipate and shape the future. What will a typical workday look like for SMBs in five years? How will digital invoicing, mobile experiences, and AI evolve? How can e-conomic promote efficient collaboration between bookkeepers and SMBs? These are some of the key questions you’ll explore.

We are seeking a Product Line Manager with a strategic and commercial mindset to drive our investments in the mass-market SMBs. Simply put, you will define our strategic direction for the SMB market and craft transformative customer experiences for our SMB customers over the next 3 to 5 years, guiding your Product Managers, Business Analysts and their development teams to success.

Your Team

You will be part of a newly established team, spearheading our digital agenda to deliver innovative and user-friendly products for SMBs and their key business partner; the bookkeepers and accountants. You will prioritise and balance investments in your portfolio to ensure e-conomic remains the preferred accounting solution.

As a part of Visma, we see ourselves as a startup within a large organisation, offering an engaged, supportive, and energetic work culture on an ambitious growth journey.

You will join an organisation dedicated to integrating Product Trios into the core of how we work. As a Product Line Manager, you will work closely with the management team and with your direct leader, Andreas Rafn , who states, “Together, we will build the next era of accounting software for SMBs and accountants by fostering a product management culture that promotes transparency and innovation through a strong feedback culture at the heart of our work .”

What You’ll Be Doing

Lead by Example

You will inspire and lead your team of Product Managers and Business Analysts, fostering an innovative mindset and embracing our leadership philosophy consisting of the core guiding principles of "Empowerment, Openness, and Direction."

Drive the Direction

You will work closely with your Product Management team to set the strategic direction and strategic themes for your product line, making sure it aligns with e-conomic’s overall goals.

Realise Long-term Ambitions

You will work closely with your team to launch new products that bring value and align with our long-term goals.

Oversee Your Product Portfolio

You will manage the entire product lifecycle from ideation to market introduction, ensuring successful launches.

Promote structure and clear communication

You will ensure the organisation understands the strategy and the rationale behind the direction you set. This will include clearly articulated roadmaps and a thorough understanding of the investment mix.

Stay Attuned to Market Dynamics

You will have a finger on the pulse of market challenges, trends, opportunities, and competitors.

Is This you?

We imagine you hold most of the skills mentioned below, but rest assured we will support you in learning the rest:

  • Thrive on achieving success through others and rallying a team around a mission
  • Engaging communication and presentation skills
  • Strategic and commercial mindset, capable of driving decisions like, “build, buy, or partner?”
  • Experience in a product management role, potentially in a SaaS company or consultancy
  • Experience delivering software to SMBs/B2B
  • Passion for creating exceptional product experiences
  • Ability to unblock your Product Managers

How many years of experience should you have? Relax, it’s not about the years, it’s about the passion and fit

Hereby, encouraged to apply even if you don’t meet every single requirement. We are not about ticking boxes - we’re all about people.

Your e-conomic benefits

Select your preferred gear, be it Mac or Windows.

Engage with complex challenges and enjoy full autonomy in your projects.

Two hack days each month to explore and execute your innovative ideas.

A creative hackathon competition with prizes, held every year.

Adapt your work environment and hours to suit your lifestyle, with hybrid options available.

An international and creative workplace with +38 nationalities.

Comprehensive health insurance and company-paid pension.

️Access a range of services to support your physical and mental health.

We support your career aspirations with ample opportunities for growth.

Connect with colleagues at our regular team gatherings.

Unlimited coffee, soda, and snacks to keep you hydrated.

Located in Carlsberg Byen, equipped with the latest facilities.

Your e-conomic journey

If this role speaks to your career aspirations and personal values, we’d love to get to know you better.

Please send us your CV and respond to our job-specific questions. There’s no need for a cover letter, photo, age, or other personal details. We’re dedicated to creating a fair and unbiased recruitment process for you.

We’re truly excited to meet amazing candidates like you, so interviews will be held continuously.

If you have any further questions regarding the role or other relevant matters, please feel free to contact Hiring Manager and Product Director for the SMB Product Line team, Andreas Rafn, at

The recruitment process

First, hit that apply button and let's kickstart your e-conomic journey

1. Initial screening

Have a chat with Andrea , our Commercial Manager, for about 30 min.

2. First interview

Meet Christian Wook , our CPO and part of the Hiring Manager team. This interview will be around 60 min.

3. Second interview

Prior to the interview you'll complete a personality test, and prepare for a case discussion. Dive deeper into the role with Andreas Rafn (your upcoming Manager and Product Director) and Christian , for around 120 min. During this interview, you'll also receive feedback on your personality test.

4. Third interview

Join Mads Radoor , People Business Partner for our Product department, for a 45 min. Leadership Philosophy Interview.

.. following that, we look forward to welcoming you on board

About e-conomic

We build and design a cloud-based accounting product that helps companies run their businesses. More than +200.000 happy customers use our product on a regular basis. We have more than 400 employees from +38 nationalities.

We are located in Carlsberg Byen together with all Visma's companies in the Metropolitan area. The 20,000 m² building is the largest commercial building in Carlsberg Byen with room for over 1100 employees, and is within walking distance of S-trains and the metro. Our building includes roof terraces, cafes, restaurant, fitness, courtyards and an atrium. Our home in Carlsberg Byen will be a place for knowledge and innovation, which contributes to Visma remaining one of the most attractive workplaces in Denmark.

At e-conomic we respect and value differences and find that a diverse workforce enables creativity and drives innovation.

e-conomic is an Equal Opportunity Employer and prohibits Discrimination, Harassment and Bullying of Any Kind.

All employment decisions at e-conomic are based on business needs, job requirements and individual qualifications, without regard to gender, race, age, religion or belief, family or parental status, or any other status protected by the laws or regulations in Denmark. e-conomic therefore, encourages all interested to apply.

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