Email Campaign Specialist
3 weeks ago
Pandora A/S is seeking a highly skilled Email Campaign Specialist to join our Global CRM & Loyalty Team in Copenhagen, Denmark.
About the RoleWe are looking for a creative and data-driven professional with a passion for crafting impactful email campaigns that connect brands with their customers. As an Email Campaign Specialist, you will play a pivotal role in developing, executing, and optimising global email campaigns that drive engagement, support local market activations, and enhance customer experience and loyalty.
Key Responsibilities- Campaign Development: Design and execute personalised email campaigns that blend brand-building and commercial messaging, tailored for global activation by local marketers.
- Strategic Leadership: Drive quarterly campaign planning and execution, including defining campaign plans, developing creative briefs, and collaborating with GTM teams to align messaging across digital channels.
- Content Personalisation: Craft engaging content that leverages customer behaviour insights to deliver meaningful communication and elevate the customer journey.
- Data-Driven Optimisation: Use data insights to enhance campaign development, initiate and use A/B testing results, and set performance benchmarks to improve KPI transparency.
- Visual Excellence: Develop reusable and bespoke email templates to ensure consistency and alignment with brand guidelines.
- Loyalty Initiatives: Incorporate loyalty programme elements and data capture activities into campaigns to strengthen customer retention and engagement.
- Gamification and Interaction: Enhance campaign interactivity and engagement by introducing gamified elements and innovative creative approaches to drive data capture.
- Automation Contributions: Identify automation opportunities and maintain always-on dynamic content for global automated email programmes.
- Cross-Functional Collaboration: Partner with global and local stakeholders to ensure seamless execution of campaigns while addressing market-specific needs.
- 3+ years of relevant work experience in digital marketing, specifically in email marketing.
- Experience in a global organisation, retail, or the fashion industry is a plus.
- Strong project management skills including the ability to plan, execute, and oversee projects effectively.
- Creative mindset.
- Ability to effectively collaborate with internal and external stakeholders.
- Experience with marketing automation platforms such as Bloomreach, Adobe Campaign, or similar tools is preferred.
- Exceptional verbal and written communication skills, including fluent proficiency in English.
The estimated salary for this role is 55,000 EUR per year, based on the company's standard compensation package and benefits. Pandora A/S offers a comprehensive benefits package, including health insurance, pension scheme, and generous holiday allowance.
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