Travel Marketing Strategist
1 month ago
KAYAK is the world's leading travel search engine, empowering people to find their perfect flight, stay, rental car, cruise, or vacation package. As a pioneer in the industry, we're constantly transforming the in-travel experience with our innovative technology and global network.
Job Description:Email and Push Marketing SpecialistWe're seeking a highly skilled Email and Push Marketing Specialist to join our Engagement Marketing team. In this role, you'll drive email marketing communication efforts globally by working closely with cross-functional teams to develop, build, and execute email campaigns.
- Develop and execute campaign optimization strategies using A/B testing, segmentation strategies, and other methods to improve deliverability, opens, clicks, and revenue.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle, ensuring timely and effective execution.
- Own the building of all email/push marketing campaigns in ESP, requiring experience with HTML/CSS.
- Monitor campaign performance metrics and provide actionable insights to the Engagement Marketing team and cross-functional collaborators.
- Work to continuously improve all metrics, including deliverability, opens, clicks, and revenue.
- Coordinate the global email & push campaign calendar and review process with consideration for other departments and stakeholders.
- Assist with email reporting/presentations, including preparation of business reviews and competitive analysis/marketing research.
- Regularly identify trends and email/push marketing strategies from other leading global brands to gain insights on best practices and new innovative ideas.
- Bachelor's degree or equivalent in marketing, communications, or related field.
- 2+ years of email and push marketing experience, including building and deploying campaigns, and experience with email/push automation platforms.
- Basic HTML/CSS knowledge required.
- Experience with SQL a strong plus.
- Proficiency in Microsoft Excel (pivot tables, VLOOKUP, macros); experience with any other analytical tools such as Google Analytics a plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment, understanding timelines and delivering.
- Organized and detail-oriented.
- Strong problem-solving and analytical skills.
- Comfortable multitasking to ensure targets are met.
- Excellent written and verbal communication skills.
$83,000 - $110,000 per year, depending on location and experience.
About BenefitsWe offer an attractive compensation package, including 4 weeks paid vacation, day off on your birthday, generous retirement plans, awesome health, dental, and vision insurance plans, flexible spending accounts, HeadSpace subscription, no meeting Fridays, drinks, coffee, snacks, games, weekly catered lunches, flexible hours, regular events/excursions, and universal paid parental leave.
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