Digital Marketing Expert for Travel Industry
1 week ago
We are seeking a highly skilled Email Marketing Specialist to join our Engagement Marketing team at KAYAK. This role will play a critical part in driving our email marketing communication efforts to users worldwide by working closely with cross-functional teams to develop, build, and execute email campaigns globally.
Key Responsibilities- Support end-to-end process for all email & push marketing campaigns, including planning, asset/copy collection, proof review, QA, execution, and deployment.
- Assist in developing and executing campaign optimization strategies using A/B testing, segmentation strategies, and other methods.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle.
- Own the building of all email/push marketing campaigns in ESP, requiring experience with HTML/CSS.
- Monitor campaign performance metrics and provide insights to Engagement Marketing as well as cross-functional collaborators.
- Work to continuously improve all metrics, including deliverability, opens, clicks, and revenue.
- Coordinate the global email & push campaign calendar and review process with consideration for other departments and stakeholders.
- Assist with email reporting/presentations, including preparation of business reviews and competitive analysis/marketing research.
- Regularly identify trends and email/push marketing strategies from other leading global brands to gain insights on best practices and new innovative ideas.
KAYAK is the world's leading travel search engine, helping people find their perfect flight, stay, rental car, cruise, or vacation package. We're part of Booking Holdings (NASDAQ: BKNG), a global leader in online travel and related services. As an employee of KAYAK, you'll be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands, such as Swoodoo, checkfelix, momondo, Cheapflights, Mundi, and HotelsCombined.
What We Offer- A competitive salary of $85,000 - $115,000 per year, depending on experience.
- 4 weeks paid vacation, flexible hours, and a range of benefits.
- An opportunity to work with a talented team, make a real impact, and shape the future of travel.
- The chance to learn and grow with a company that values diversity, equity, and inclusion.
- And more
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