Global Marketing Campaign Manager, Products and Solutions Specialist

2 weeks ago

Odense, Odense Kommune, Denmark Teradyne Full time
Global Marketing Campaign Manager, Products & Solutions

Drive pipeline generation by orchestrating coordinated software, hardware products, and solutions launch campaigns.

Key Responsibilities:
  • Lead integrated, cross-channel marketing launch campaigns for hardware, software products, and solutions.
  • Create comprehensive campaign briefs detailing objectives, creative strategies, tactical plans, and resource allocation.
  • Partner with Product Marketing to gather insights and feedback informing product launch strategies.
  • Collaborate with Strategic Marketing to customize product and solutions launch campaigns for specific vertical industries and target audiences.
  • Work with Central Marketing to create innovative and effective product and solutions launch tactics and marketing campaign assets.
  • Liaise with Regional Marketing teams to ensure localized execution of product launches.
  • Maintain clear communication with stakeholders across departments to align objectives and expectations.
  • Define campaign milestones and objectives, and regularly report on performance to stakeholders.
  • Analyse key performance indicators (KPIs) and campaign success, providing data-driven recommendations to improve engagement, conversion, and growth metrics.
  • Oversee campaign budgets, ensuring efficient allocation of resources for maximum impact.
  • Serve as a brand and content quality ambassador, ensuring all initiatives align with brand guidelines and deliver a cohesive, compelling customer experience.

Requirements:

  • Bachelor's degree in marketing, Business Administration, or a related field.
  • Minimum of 8 years in B2B marketing campaign management, with a proven track record of impactful launch campaigns for software and hardware products.
  • Strong understanding or experience launching software and/or hardware products is key.
  • Strong expertise in 360o project and campaign management, with the ability to manage multiple projects simultaneously.
  • Strong understanding of digital marketing strategies, campaign analytics, and creative development.
  • Proficient in A/B testing, analysing data and metrics to drive decision-making and strategy adjustments.
  • Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
  • Demonstrated ability to work effectively across various teams and departments.
  • Ability to thrive in an ever-changing environment.
  • High competency with tools such as Asana, Microsoft Power BI, Salesforce/Pardot, PowerPoint, Word, and Excel.
  • Knowledge of industrial automation and robotics is a plus.
  • Native or fluent in English; proficiency in other languages is a plus.

About Us:

At Teradyne, we empower change in the way work is done. Our vision is to create a world where people work with robots, not like robots. With 90,000+ cobots already installed worldwide, we're well on the way to achieving it. Working towards our vision gives us endless opportunities to learn, grow, innovate, and solve problems together as we bring our technology to companies of all sizes all over the world.

Join Us:

Send your application using the link. We take candidates into the recruitment process on a continuous basis and encourage you to apply as soon as possible.

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