Global Marketing Strategist, Entertainment IPs

3 days ago


Billund, Denmark LEGO Gruppe Full time

Company Overview

The LEGO Group is a global leader in the toy industry, dedicated to inspiring children's creativity through play. Our mission is to create a diverse and dynamic culture of innovation, where everyone feels valued and empowered to make a difference.

About the Role

We are seeking an experienced Senior Marketing Manager, Entertainment IPs to join our team. This role will be responsible for leading collaboration efforts with IP partners, developing and owning the marketing agenda for assigned brands, and driving the creation of a communication toolbox aligned with strategic priorities.

Core Responsibilities

  • Lead cross-functional teams to establish a comprehensive vision and long-term strategic direction for assigned brands.
  • Develop and execute marketing strategies that drive business growth and revenue expansion.
  • Partner with the Head of Product and the Project Lead Team to ensure seamless execution of marketing plans.
  • Oversee business performance and insights to guide product and marketing development for assigned brands.
  • Spearhead the global rollout of assigned brands to ensure top-tier deployment.

Requirements and Qualifications

To be successful in this role, you will need:

  • 5+ years of marketing experience, preferably in a global or regional role, with a strong track record in communication development.
  • Proven experience working with IP partners and product development.
  • Ability to work independently and collaboratively within a dynamic, cross-functional, and international team.
  • Dedicated with strong decision-making, analytical, time management, and marketing innovation skills.
  • Consumer-centric with a curiosity for exploring new opportunities and translating insights into action.
  • Excellent communication skills; adept at building relationships and negotiating with diverse teams and partners across various regions and business areas.

Benefits and Perks

We offer a competitive salary and benefits package, including:

  • F family care leave options.
  • Life and disability insurance.
  • Wellbeing programs and resources.
  • Colleague discount on LEGO products.
  • Bonus scheme.

Culture and Values

The LEGO Group values diversity, inclusion, and equal employment opportunity. We strive to create a culture of play, where everyone feels safe, valued, and empowered to make a difference.



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