Senior Brand Strategist
2 days ago
Job Description
Do you imagine yourself building brands for the LEGO Group?
We are looking for a creative-at-heart, problem-solving storyteller to join Our LEGO Agency Strategy team, bringing in your fresh and insightful perspective into how we can build new brands in today’s pop culture
Core Responsibilities
- Responsible for driving strategy from branding down to campaign development for our existing or upcoming franchises.
- Engaged in multiple strategic tasks from creating brand platforms that are culture-led, to defining new and existing audiences, as well as writing briefs for big ideas and developing POVs to spot new opportunities.
- Working with our communications strategists to propose ways we can innovate in how we build and launch new brands differently.
- Bring in an outsider perspective to complement insider knowledge, unearthing insights from different areas and connecting the dots.
- Building a deep and collaborative working relationship with project members within the agency and out such as marketing and product design across all levels.
Play your part in our team succeeding
Apply your skills in our strategy team by crafting opportunities to spread creative thinking across the world by making the LEGO brand and products irresistible.
Do you have what it takes?
- Bachelor- or Master’s degree combined with at least 7 years experience working as a strategist or planner in a creative, brand, or digital agency.
- A track record of working with big global brands – experience in gaming, entertainment and technology is a plus.
- A history of helping to build and launch new brands or products from positioning to campaign development.
- A voracious devourer of what’s happening in pop culture around the world and how it influences how people think, feel and act.
- A natural storyteller, with an uncanny ability to reframe data and insights to spark ideas that can drive conversations.
- A creative opportunist, who knows how to spot opportunities and turn them into ideas even without a brief in hand.
- A talent for simplifying the complex – becoming comfortable with making sense of complicated data and turning it into a springboard for creative solutions.
- A voice with the confidence to engage with multiple groups outside the agency and the courage to challenge even senior colleagues.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
- Location
Billund, Denmark - Job ID:
0000018393 - Category
Sales, Marketing & Product Management
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