Strategic CRM Lead

2 days ago


Copenhagen, Copenhagen, Denmark LeoVegas Group Full time
About the Role

You will be responsible for driving data-driven CRM strategies to enhance player engagement, loyalty, and lifetime value in your market. Your primary goal is to design and execute end-to-end scalable regular ad-hoc campaigns while leveraging automation and segmentation to build fully automated player journeys.

Key Responsibilities:

  1. Strategy & Execution: Develop targeted CRM strategies that leverage automation and personalized communication to improve key KPIs such as Early Life Activation, Retention Rate, Winback Rates, and Churn Reduction.
  2. Automation & Scalability: Build personalized automated communications and player journeys that drive efficiency and scalability in your market.
  3. Data & Analytics: Use analytics and segmentation to understand player behavior, optimizing CRM campaigns to enhance profitability, engagement, and value while aligning with commercial objectives.
  4. Campaign Optimization: Implement a test-and-learn approach to optimize all lifecycle communications, segmentations, and player rewards. Use insights from A/B testing and performance data to iterate on strategies and drive improvements in player engagement and campaign profitability.
  5. End-to-end Execution Ownership: As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications ensuring compliance with regulatory requirements and a flawless customer experience.
Our Ideal Candidate

We're looking for a highly motivated and experienced professional who can execute successful CRM campaigns that drive engagement and value. You should have excellent communication and collaboration skills, capable of managing stakeholders across multiple teams and regions. Proficiency in CRM tools, with a data-driven approach to campaign optimization and continuous improvement is essential.

What We Offer:

  • A fast-paced and agile work environment where innovation and creativity thrive.
  • Opportunities for growth and development in a dynamic industry.
  • A collaborative team culture that empowers employees to find their roar and run with their wildest ideas.


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