Strategic CRM Marketing Lead
6 days ago
Lunar Denmark is revolutionizing the banking industry by combining innovative technology with financial services. As a leader in this space, we're seeking a skilled Senior CRM Specialist to join our team and drive targeted CRM strategies that enhance user engagement, increase core product adoption, and foster long-term customer loyalty.
What We Do:- We develop and execute CRM strategies tailored to retail banking customers to boost user engagement and drive core product adoption.
- We design and implement multi-channel campaigns using Braze, such as email, push notifications, and in-app messaging.
- We identify and drive opportunities for automation and process improvements within the CRM function, demonstrating a proactive, self-starter attitude.
- We analyze campaign performance through data-driven insights, optimizing messaging, channels, and targeting to improve conversion rates.
- We collaborate across teams – working with Product, Data, Marketing, and Commercial teams to align CRM initiatives with broader business goals and ensure personalized customer experiences.
Lunar Denmark prioritizes innovation, collaboration, and continuous improvement. Our culture is shaped by four guiding values: challenge, teamwork, responsibility, and integrity. We're committed to creating a dynamic work environment where talented individuals can thrive and make a meaningful impact.
We're Looking for Someone with:- Proven experience (4+ years) in CRM App Marketing, with a strong focus on product engagement.
- Proven ability to engage stakeholders effectively at all levels, including peers and mid-level management.
- Strong analytical skills with a knack for measuring campaign performance and making data-driven decisions to optimize results.
- Hands-on experience with CRM tools like Braze, Salesforce, Iterable, Responsys, ActiveCampaign, or similar platforms.
- Solid understanding of multi-channel marketing strategies, including email, push notifications, and in-app messaging.
- Familiarity with A/B testing and experimentation techniques to drive continuous improvements in CRM initiatives.
- Exceptional communication skills in English (Scandinavian language skills are a plus).
- Knowledge of Liquid templating language and HTML is optional but highly beneficial.
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