Strategic CRM Marketing Lead

4 days ago


Copenhagen, Copenhagen, Denmark Lunar Denmark Full time

Lunar Denmark is revolutionizing the banking industry by combining innovative technology with financial services. As a leader in this space, we're seeking a skilled Senior CRM Specialist to join our team and drive targeted CRM strategies that enhance user engagement, increase core product adoption, and foster long-term customer loyalty.

What We Do:
  • We develop and execute CRM strategies tailored to retail banking customers to boost user engagement and drive core product adoption.
  • We design and implement multi-channel campaigns using Braze, such as email, push notifications, and in-app messaging.
  • We identify and drive opportunities for automation and process improvements within the CRM function, demonstrating a proactive, self-starter attitude.
  • We analyze campaign performance through data-driven insights, optimizing messaging, channels, and targeting to improve conversion rates.
  • We collaborate across teams – working with Product, Data, Marketing, and Commercial teams to align CRM initiatives with broader business goals and ensure personalized customer experiences.
About Us:

Lunar Denmark prioritizes innovation, collaboration, and continuous improvement. Our culture is shaped by four guiding values: challenge, teamwork, responsibility, and integrity. We're committed to creating a dynamic work environment where talented individuals can thrive and make a meaningful impact.

We're Looking for Someone with:
  • Proven experience (4+ years) in CRM App Marketing, with a strong focus on product engagement.
  • Proven ability to engage stakeholders effectively at all levels, including peers and mid-level management.
  • Strong analytical skills with a knack for measuring campaign performance and making data-driven decisions to optimize results.
  • Hands-on experience with CRM tools like Braze, Salesforce, Iterable, Responsys, ActiveCampaign, or similar platforms.
  • Solid understanding of multi-channel marketing strategies, including email, push notifications, and in-app messaging.
  • Familiarity with A/B testing and experimentation techniques to drive continuous improvements in CRM initiatives.
  • Exceptional communication skills in English (Scandinavian language skills are a plus).
  • Knowledge of Liquid templating language and HTML is optional but highly beneficial.

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