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Senior CRM Specialist Marketing

1 week ago

Copenhagen, Copenhagen, Denmark Lunar Denmark Full time

Join Us at Lunar
Are you looking to be part of a dynamic team where your contributions truly make a difference? A place where innovation meets a vibrant culture, and the possibilities for growth are endless? Well, you're in the right spot. We're on the hunt for a talented Senior CRM Specialist to join our team in a role that's as challenging as it is rewarding.

At Lunar, we are democratizing the power of money and changing the way we all bank, pay, and invest. Since our launch in Aarhus in 2015, we've grown rapidly and are now a major player in the Nordics, with offices in Copenhagen, Aarhus, and Stockholm.

So who are we? Are we a tech company or a bank? Well, we're both. Breaking free from traditional categories, tech isn't just a cool add-on at Lunar – it's the very core of everything we do. With our own banking license, we're challenging the status quo and going head-to-head with traditional banks. What sets us apart is our unique combination of tech and financial services, giving us the power to disrupt a dusty, outdated industry that's ready for change.

As we continue our journey to become the best everyday bank in the Nordics, we are looking for a Senior CRM Specialist to develop and execute targeted CRM strategies that will enhance user engagement, increase core product adoption, and drive long-term customer loyalty.

What Will You Do?
  • Develop and execute CRM strategies tailored to retail banking customers to boost user engagement and drive core product adoption.
  • Design and implement multi-channel campaigns using Braze, such as email, push notifications, and in-app messaging.
  • Identify and drive opportunities for automation and process improvements within the CRM function, demonstrating a proactive, self-starter attitude.
  • Analyze campaign performance through data-driven insights, optimizing messaging, channels, and targeting to improve conversion rates.
  • Collaborate across teams – working with Product, Data, Marketing, and Commercial teams to align CRM initiatives with broader business goals and ensure personalized customer experiences.
Curious About Lunar's Culture?

At Lunar, everything centers around our core value: challenge . This is reflected in our four guiding values, which shape the way we work together, lead projects, and push boundaries to reach our mission. Our values aren't just words on a page – they drive our company culture and are what make working at Lunar an exciting and rewarding experience. For a deeper look into our culture, click here.

We're excited to welcome diverse talent to apply for this impactful role We can't wait to connect with candidates who we believe are the best fit based on the following criteria:

We're Looking for Someone with:
  • Proven experience (4+ years) in CRM App Marketing , with a strong focus on product engagement.
  • Proven ability to engage stakeholders effectively at all levels, including peers and mid-level management.
  • Strong analytical skills with a knack for measuring campaign performance and making data-driven decisions to optimize results.
  • Hands-on experience with CRM tools like Braze, Salesforce, Iterable, Responsys, ActiveCampaign, or similar platforms.
  • Solid understanding of multi-channel marketing strategies , including email, push notifications, and in-app messaging.
  • Familiarity with A/B testing and experimentation techniques to drive continuous improvements in CRM initiatives.
  • Exceptional communication skills in English (Scandinavian language skills are a plus).
  • Knowledge of Liquid templating language and HTML is optional but highly beneficial.

Are you ready to join the journey? Apply now and let's find out more

While you hold on tight for us to get back to you, curious to see what we're up to? Follow us on LinkedIn for business announcements and releases, check out our Instagram for an inside scoop on what it's like to work here, and visit our blog for the latest tech and product insights

Depending on the regulations in the country you will be employed, we will ask to see or obtain information about your criminal record.

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