Architectural Product Marketing Strategist

2 weeks ago


Århus, Århus Kommune, Denmark SGM Lighting Full time

We are seeking a highly experienced Product Marketing Manager to lead the development and execution of our architectural product line. Reporting directly to the CEO, this role is pivotal in creating the organization's product strategy and lifecycle management.

Key Responsibilities:
  1. Develop and execute product roadmaps aligned with company strategy and market demand.
  2. Oversee the full product lifecycle from concept to retirement, including pricing strategy and release schedules.
  3. Create product positioning that differentiates SGM Lighting from competitors.

The ideal candidate will have a proven track record in developing architectural products and a deep understanding of architectural lighting, customer needs, and industry trends. You'll collaborate closely with engineering, technical product management, sales, and marketing teams to create strategies that build product awareness, engagement, and growth.

We are an innovative lighting manufacturer, creating products in both architectural fixed installations such as buildings, bridges, and experiential spaces, as well as entertainment applications like concerts and events. These markets, while related, require distinct approaches to development and marketing to succeed. A creative, open-minded perspective is essential.



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