Senior Global Brand Manager

3 days ago


Århus, Århus Kommune, Denmark Arla Foods amba Full time

About the Role

As the Senior Global Brand Manager, you will play a key part in driving Lurpak's iconic brand from strategy to implementation of new initiatives. With a global perspective and reporting to the Global Brand VP, you will be at the forefront of geographical expansion and core market growth.

You will contribute to the development of profitable growth for the brand across the globe, with a focus on the Middle East market. Your primary responsibilities will include:

  • Contribute to the global brand vision, strategy, and plans.
  • Lead Lurpak Sustainability efforts, implementing current strategies and shaping the future.
  • Act as a Business Partner to a key Lurpak market, ensuring strategy alignment, performance monitoring, and championing initiatives for brand growth.
  • Develop innovative ideas in the pipeline, from concept to launch.
  • Design campaigns from briefing to delivery, creating 360-degree toolkits for global consistency.
  • Secure strategic alignment among key stakeholders.
  • Maintain and lead internal and external agency relationships.

Key Success Factors

To succeed in this role, you should have a degree in Marketing, Business Economics, or a related field, along with 5-10 years of brand management experience. You must be passionate about brands, enjoy the entire journey from insight gathering to strategy development, and excel at creating breakthrough communication and innovation.

You should also possess:

  • A strong passion for Sustainability and the future of the planet, with experience integrating this mindset into your work.
  • Strong strategic and analytical skills, combined with a global outlook that enables effective collaboration across cultures.
  • The ability to translate consumer needs into measurable business results.
  • A positive energy and 'can-do' attitude, with a track record of delivering results-driven solutions.

Additional Information



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