Global Brand Ambassador Manager

3 days ago

Århus, Århus Kommune, Denmark hummel AS Full time

About the Role

We are seeking a highly skilled and experienced Global Brand Ambassador Manager to join our team. As a key member of our marketing department, you will play a crucial role in developing and executing influencer marketing strategies that drive brand awareness, engagement, and sales.

Key Responsibilities
  • Influencer Identification and Collaboration: Identify and engage influencers whose audience aligns with our brand identity, values, and vision. Manage outreach, negotiation, and contract finalization to ensure successful collaborations.
  • Relationship Building and Maintenance: Develop and sustain strong relationships with our influencer partners, making it valuable and exciting to be an ambassador for hummel. This includes organizing exclusive experiences such as event invitations.
  • Event Planning and Execution: Plan and execute several influencer events each year, managing everything from initial concept to the day-of execution, ensuring a memorable experience for all participants.
  • Influencer Strategy Development: Work closely with the SoMe Lead to develop a robust influencer strategy and take responsibility for its execution to ensure alignment with overall marketing goals.
  • Performance Analysis and Optimization: Monitor and analyze key performance metrics such as engagement, impressions, reach, and sales to measure the success of influencer collaborations and refine strategies accordingly.
  • Internal Collaboration and Stakeholder Engagement: Collaborate with internal teams, including marketing and the SoMe team, to ensure seamless integration of influencer strategies with broader brand initiatives.
Requirements
  • Proven Track Record: At least 4-5 years of experience in influencer marketing, with a proven track record of developing and managing successful global influencer campaigns.
  • International Experience: Experience with influencer marketing on an international scale.
  • Event Planning Expertise: Expertise in planning and hosting events that resonate with influencers and align with brand values.
  • Data-Driven Decision Making: Proficiency in using influencer marketing tools for outreach, content management, and campaign evaluation, with a focus on using data to drive decisions.
  • Strong Communication Skills: Strong verbal and written communication abilities are essential for managing influencer relationships across various markets.
  • Teamwork and Collaboration: Ability to work effectively with internal teams and external partners, fostering strong, collaborative relationships.
  • Passion for Sports and Marketing: A genuine interest in sports and marketing, with a keen desire to stay updated on the latest trends in the field.
  • Results-Oriented: Highly motivated, independent, and able to take responsibility for achieving key outcomes.

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