Strategic Brand Management Director

3 days ago


Århus, Århus Kommune, Denmark Arla Foods amba Full time

About the Job

As the Senior Global Brand Manager, you will drive Lurpak's iconic brand from strategy to implementation, working alongside passionate marketers and reporting to the Global Brand VP. With a global perspective and focus on geographical expansion and core market growth, you will contribute to the development of profitable growth for the brand across the globe.

Responsibilities will include:

  • Contributing to the global brand vision, strategy, and plans.
  • Leading Lurpak Sustainability efforts, shaping the future and implementing current strategies.
  • Acting as a Business Partner to a key Lurpak market, ensuring strategy alignment and performance monitoring.
  • Developing innovative ideas in the pipeline, from concept to launch.
  • Designing campaigns from briefing to delivery, creating 360-degree toolkits for global consistency.
  • Soliciting strategic alignment among key stakeholders.
  • Maintaining and leading internal and external agency relationships.

What We're Looking For

We are seeking a highly skilled and experienced brand manager who can contribute to the development of profitable growth for the Lurpak brand. The ideal candidate will possess a degree in Marketing, Business Economics, or a related field, along with 5-10 years of brand management experience. They must be passionate about brands, enjoy the entire journey from insight gathering to strategy development, and excel at creating breakthrough communication and innovation.

The successful candidate will also possess strong strategic and analytical skills, a global outlook, the ability to translate consumer needs into measurable business results, and a positive energy and 'can-do' attitude.



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